Director of Marketing

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Responsibilities:

• Build the marketing team from the ground up, and hire the right people/freelancers for the job.
• You will be responsible for identifying and scaling cost-effective go-to-market strategies.
• Work with a cross-functional team (Product, Sales) to establish marketing strategies to support Rep’s revenue goals.
• Conceive and manage the strategy and execution of a wide range of content campaigns to drive demand generation.
• Build a community around Rep and conversational shopping, whether it’s a podcast or online social.
• Create, manage and experiment with new user acquisition campaigns.
• Manage all social media platforms (including Facebook, Twitter, LinkedIn, Instagram, and YouTube) and drive demand generation.
• Manage SEO. Analyze data to monitor revenue performance and uncover areas for improvement.
• Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level.

Requirements:

• 4+ years of experience as a B2B marketing manager for a SaaS company or working for an e-commerce marketing agency; ideally, you have strong content skills and recently took ownership of a brand. This way, you can create demand for our solution while building the brand aspect.
• You can articulate a brand strategy to educate merchants on the value of conversational shopping.
• You like to move FAST and achieve big things. You have a ton of energy, and you communicate this to people on your team.
• You have experience with high-velocity b2b SaaS (but b2c works too), with an annual contract value between $1k and $60k. You’re able to spot opportunities for improvement in our current growth engine.
• Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high-impact activities, and keep complex projects moving forward.
• Proven experience with demand generation strategies.
• Strong growth track record, with samples and results of past campaigns.
• Outstanding written, oral, and organizational ability.
• Proficient with Analytics.
• Strong analytical ability, specifically related to measuring programs and ROI
• Experience with CRM/marketing automation tools and practices (Hubspot, Salesforce, PPC tools, etc.)
• Ability to deep dive and learn new domains, technology fields, products, and solutions
• Able to quickly adapt, comfortable with change for a growing company that is rapidly evolving
• Fluent in English

Advantages:

• Experience in SaaS B2B marketing for e-commerce enablement
• Experience as a growth marketer
• Experience working with Salesforce and Hubspot
• Proven experience in paid acquisition (Mainly FB Ads and Google AdWords) at a B2B Company
• US/Canada based
• Ex-marketing agency
• Knowledge of HTML, CSS, Google Analytics, Figma, Hootsuite (or other Social Media Management Systems)

Benefits & Perks

• Medical, Dental, and Vision Insurance (2 of our plans are $0 premium cost to employees!)
• Life Insurance
• Daily lunch delivery stipend
• Yearly professional development stipend
• One-time fitness equipment stipend
• Monthly fitness stipend
• 100% remote work as well as WeWork memberships for those who prefer an office

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