Senior Product Manager
Rep AI builds an AI-powered sales assistant for e-commerce brands, helping merchants increase conversion, AOV, and customer satisfaction through proactive, intelligent conversations. We work with fast-growing DTC brands and are expanding beyond Shopify into a platform + SDK that can support any commerce stack.
We’re a Series A company with strong traction, scaling our product, customers, and team in the US.
We’re looking for a Senior Product Manager to own core product areas end-to-end, from discovery to delivery and iteration. This is a high-impact, hands-on role working directly with engineering, design, AI/ML, sales, and customer success.
You’ll be responsible for turning customer problems and business goals into clear product strategy, roadmap, and execution — especially in areas like:
- AI-driven conversations & automation
- Merchant configuration & onboarding
- Analytics, insights, and ROI visibility
- Platform/SDK expansion beyond Shopify
This role is ideal for someone who thrives in early-stage, high-ownership environments and wants to shape a category-defining AI product.
Responsibilities
Product Strategy & Discovery
- Own and evolve product strategy for key domains (AI assistant behavior, merchant tools, platform/SDK, analytics)
- Translate company goals (ARR, expansion, retention) into clear product initiatives
- Deeply understand merchants, shoppers, and internal stakeholders through research, data, and direct customer interaction
- Identify and validate opportunities using qualitative and quantitative insights
Roadmap & Execution
- Define product requirements, user stories, and success metrics
- Prioritize ruthlessly in a fast-moving environment with limited resources
- Partner closely with engineering to ship high-quality features quickly
- Drive cross-functional alignment across engineering, design, sales, CS, and marketing
- Own launches, rollout plans, and post-launch measurement
AI & Platform Focus
- Work with AI/ML teams to define product requirements for conversational AI, automation, and personalization
- Balance AI capabilities with UX clarity, merchant control, and trust
- Lead product decisions around:
- Proactive AI triggers (on-site behavior, cart state, intent)
- AI configuration & guardrails for brands
- SDKs, APIs, and extensibility for non-Shopify platforms
Metrics & Impact
- Define and track product success metrics (conversion lift, AOV, engagement, retention)
- Use data to inform decisions and iterate quickly
- Clearly communicate tradeoffs and outcomes to leadership
What we're looking for:
Must-Have
- 5–8+ years of product management experience, ideally in B2B SaaS
- Experience owning complex products end-to-end (not just features)
- Strong product sense: ability to simplify complexity and focus on real customer value
- Proven ability to work closely with engineering teams and ship continuously
- Excellent communication skills — written, verbal, and cross-functional
- Comfort operating with ambiguity and high ownership
Strong Plus
- Experience in e-commerce, Shopify ecosystem, or retail tech
- Experience with AI/ML-powered products or automation tools
- Platform, API, or SDK product experience
- Startup / scale-up background (Series A–C)
- Data-driven mindset with hands-on analytics experience
What Success Looks Like (First 6–12 Months)
- Clear ownership of major product areas with measurable business impact
- Faster, more confident product execution across teams
- Improved merchant onboarding, configuration, and ROI visibility
- Well-defined platform strategy beyond Shopify
- Strong trust from engineering, leadership, and customers
Why Join Rep AI
- Build a category-defining AI product in e-commerce
- Massive ownership and influence on product direction
- Direct access to founders and leadership
- Real customer impact at scale
- Competitive compensation + equity
Location:
Israel
You will get
Supportive team environment, flexible schedule. Add to that a competitive salary, best-in-class benefits package, which includes medical, life, dental & vision, 401(k) with company match, paid time off, and career growth opportunities
Share with your peers
Interested in joining the Rep Team?
Shoppers deserve a better experience—so let's give it to them. Conversational commerce is the future of shopping. Join us.
