Rep AI & Shopify Integration: Sell Smarter with AI Chat That Knows Your Store

Running a Shopify store means juggling everything from product updates to order fulfillment and customer support. Rep AI helps lighten the load by giving your shoppers a helpful chat experience that’s built to drive sales and cut down on support tickets.

Rep AI connects directly with your Shopify store, learns your products and policies, and powers real-time conversations with site visitors. It helps customers find what they’re looking for, apply discounts, and even get order updates without waiting for a human response.

In this guide, we’ll break down the Rep AI and Shopify integration, exploring the features that turn your store into a fully interactive shopping assistant.

How Rep AI Integrates with Shopify

Rep AI connects to your Shopify store through a secure, built-in integration that only takes a few minutes to set up.

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Once connected, it automatically syncs your entire product catalog, including titles, descriptions, pricing, and images. It also pulls in key store content like your shipping policies, return info, and FAQ pages.

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This data trains your AI Concierge to understand your store inside and out. Because of the deep Shopify integration, Rep AI can hold conversations that are both accurate and aligned with your brand’s voice and policies.

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You can also go beyond your Shopify content by adding custom instructions. This includes internal FAQs, preferred phrasing, or specific guidance on how the AI chatbot should handle certain topics, giving you full control over how it interacts with your customers.

9 Rep AI Features That Supercharge Your Store

Rep AI is ready to work from day one without a complex setup. It instantly becomes a powerful asset across sales, support, data analytics, and on-site engagement.

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The following features give Shopify merchants more control over the customer journey, with intelligent automation that drives conversions and reduces manual workload.

1. Add Products to Cart via Chat

Rep lets customers add products to their cart directly inside the chat window. Shoppers don’t have to leave the conversation or navigate to a specific product page.

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During the conversation, Rep can recommend products and display them in a scrollable carousel, each with images, pricing, and Add to Cart buttons.

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Rep tracks what’s been added to the cart and can adjust product suggestions based on those items. When it’s time to buy, the AI can send them straight to checkout with a single click.

Why It Matters

Many shoppers need help choosing between products or picking the right variant before they’re ready to commit. Without support, they often bounce.

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Rep provides that guidance in a way that feels natural and doesn’t interrupt the shopping experience. Letting shoppers add to cart directly in chat removes friction from the buying process and helps reduce drop-off, especially for mobile users.

Use Case

A customer asks about winter coats. Rep responds with a scrollable carousel of options pulled from your catalog. After finding a coat they like, the shopper adds it to their cart and clicks the checkout button to seamlessly complete the purchase.

2. Full Shopify Product Catalog Sync

Rep AI connects directly to your Shopify catalog, syncing every product, variant, and collection automatically. There’s no need for manual uploads or third-party data feeds.

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This deep integration gives Rep complete visibility into your catalog structure: how products are grouped, which items go together, and which details matter most for customer decisions.

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With that context, the AI can recognize intent even in vague questions and respond with accurate, relevant recommendations. It understands your store the way a well-trained salesperson would.

Why It Matters

Rep’s ability to hold engaging, helpful conversations comes from its full access to your product data. Because it syncs directly with Shopify, it always knows your current inventory, pricing, and catalog organization. That level of awareness makes every interaction faster, more accurate, and more personalized.

Use Case

You launch a flash sale and update product prices in Shopify. Moments later, a customer in chat asks about discounted products. Rep already understands the new prices and can surface related sale items instantly, without any manual input.

3. Add Shopify Discounts for Easy Chat Promotion

Rep AI lets you import discount codes directly from Shopify and control exactly when and to whom those discounts appear in chat. You can target offers to specific customer groups or visitors arriving via certain UTM parameters.

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This makes promotions more strategic. Discounts reach shoppers who are ready to buy, instead of being shown to everyone indiscriminately.

Why It Matters

Shoppers are more likely to convert when they receive relevant offers. Rep delivers targeted discount codes based on behavior. The relevant targeting helps improve engagement while preserving your profit margins.

Use Case

A visitor lingers on a high-value product and asks if there are any current promotions. Rep replies with a valid Shopify discount code and applies it to their cart. The discount nudges the shopper to complete their order on the spot.

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4. Control Which Products the AI Recommends

Rep AI lets you take full control over which products appear in chat conversations, promotional carousels, and the items customers can add to their cart. These settings work at the individual product level, making it simple to prioritize certain items over others.

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You can also organize your catalog into product groups, allowing customers to filter and browse more easily during their chat experience.

Why It Matters

Not every product should get equal attention. You might want to hide seasonal items, low-stock or low-margin SKUs, and highlight high-priority products instead. Rep’s controls let you fine-tune AI recommendations to match your sales strategies and inventory goals..

Use Case

During a new collection launch, you set Rep to showcase fresh arrivals while hiding last season’s stock from chat suggestions. When customers engage, Rep highlights the latest products, keeping your promotions focused and relevant, even if older items remain in inventory.

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5. Track AI Performance with Detailed Analytics

Rep AI includes a robust analytics dashboard that gives you clear visibility into how your chat assistant is performing. You can see revenue directly driven by chat interactions, average order value (AOV) from AI-assisted checkouts, conversion rates, and add-to-cart actions.

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Beyond sales, Rep tracks the volume and types of questions the AI handles, plus how many support tickets it deflects, helping you measure its impact on your customer service workload.

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Key metrics include:

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• Question-answering rate
• Chats handled by human agents
• Potential savings from reduced support tickets
• Unanswered questions
• Leads generated
• Conversations by traffic source
• Engagement rate

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This data delivers deeper insights into your Shopify store’s performance and gives you a measurable way to understand how Rep is boosting both revenue and operational efficiency.

Why It Matters

Measuring AI performance is essential. Rep’s analytics let you track sales, engagement, and support metrics tied directly to chat. These insights empower you to optimize your AI settings and improve the overall shopping experience.

Use Case

You discover that product-related chats on mobile convert better than desktop conversations. Rep’s reports reveal that mobile shoppers respond particularly well to size recommendations and soft discounts.

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Based on this, you train your AI with targeted chat prompts offering sizing help and personalized discounts specifically for mobile visitors.

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6. Let Customers Cancel Orders Directly In Chat

Rep AI empowers customers to cancel recent orders right within the chat. When an order falls within your defined cancellation window and meets your store’s policies, Rep’s deep Shopify integration processes the cancellation instantly without a human agent.

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Because Rep accesses real-time Shopify data, it verifies eligibility before confirming the cancellation, reducing errors and preventing confusion about orders that have already shipped.

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You can customize your cancellation policy settings in Rep’s console, including the allowed cancellation timeframe and the messages the AI sends throughout the process.

Why It Matters

Order cancellations often generate support tickets and delay resolution, putting extra strain on your team. Automating cancellations through AI lightens your support load while providing customers with quick and convenient service.

Use Case

A shopper realizes they no longer need the item they just purchased and contacts your store to cancel. Rep confirms the order is still eligible, processes the cancellation immediately, and notifies the customer, no human intervention required. Meanwhile, your Shopify inventory updates automatically to reflect the returned item.

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7. Provide Convenient Order Status Updates

Rep AI makes it easy for customers to check their order status directly through chat.

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When a customer asks about their order, Rep prompts them to enter their email and order number. It then uses your Shopify data to pull up-to-date information, including the current status, recent updates, and tracking details if available.

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You can configure how Rep responds to order status requests using either standard settings or custom policies in the console. This gives you control over the messaging, required inputs, and how different situations are handled.

Why It Matters

“Where is my order?” is one of the most common customer questions in ecommerce. Rep helps shoppers get real-time tracking updates without having to open a ticket or search their inbox. Automating this support process means faster answers for customers and fewer repetitive requests for your team.

Use Case

A customer is heading out of town and wants to know if their order will arrive before they leave. They open the chat and ask for an update. Rep collects their info, pulls the tracking status from Shopify, and shows the expected delivery date within seconds. The customer gets instant clarity, and your support team avoids another ticket.

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8. Control Chat Widget Appearance and Personality

Rep AI gives you full control over how your AI concierge looks, behaves, and sounds, so it fits seamlessly into your store’s brand experience. You can customize elements like:

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• Widget colors
• Title and subtitle text
• On-page position

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Beyond appearance, you can shape how the AI interacts with shoppers. The AI personality settings allow you to define your brand’s tone of voice, describe your target customers, and fine-tune how the assistant engages.

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For example, you can adjust how proactive or reserved it is, what types of messages it sends, and how product suggestions are phrased. Whether your brand voice is playful or professional, Rep can match it.

Why It Matters

Every touchpoint on your site should reflect your brand, including the chat. Rep gives you control over the tone, visuals, and behavior of the widget, helping ensure a consistent customer experience from start to finish.

Use Case

A lifestyle brand with a youthful, casual voice updates the chat widget to match their vibrant site colors and adds a friendly intro line. They also train the concierge to use informal language, emojis, and upbeat phrasing when recommending products, making chat feel like a conversation with a personal shopper who gets the brand vibe.

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9. Understand Visitor Drop-off Reasons

Rep AI tracks when and where customer conversations end without a purchase. These abandoned chats often highlight key friction points, like confusion about sizing, unclear shipping timelines, or concerns over pricing.

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Rep analyzes these interactions to uncover patterns and surface common reasons for drop-off, such as:

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• Inadequate customer support
• Complicated exchange or return processes
• Product unavailability
• Missing or unclear product details
• Poor navigation or site structure

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Why It Matters

When shoppers leave mid-conversation, their messages often contain valuable insight. Rep identifies recurring objections so you can improve product content, simplify the customer journey, and fine-tune your store’s conversion strategy.

Use Case

Customers frequently start chats about a particular item but don’t move forward with their purchase. Rep’s drop-off reports show a trend: many are unsure about fit. Your team adds a clear sizing chart and a quick FAQ to the product page. Soon after, fewer shoppers exit early, and more begin completing checkouts.

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Power Up Rep AI with Shopify Ecosystem Integrations

Rep AI extends its capabilities through integrations with leading tools in the Shopify ecosystem. These connections create a unified customer experience that leverages your existing tech stack while enhancing Rep AI's intelligence and effectiveness.

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Some of the integrations currently available include:

• Yotpo
• Gorgias
• Help Scout
• Zendesk
• Klaviyo
• Mailchimp
• Loop
• Instagram

Let’s explore how you can use a few of these integrations to boost your AI’s functionality.

Capture More Emails & Trigger Smart Campaigns with Klaviyo

Rep AI connects directly with your Klaviyo account, syncing with your email lists and segments to unlock smarter campaign flows. During conversations, Rep can collect email addresses by offering exclusive discounts or inviting signups when shoppers show interest.

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When a customer asks about an out-of-stock item, Rep can capture their email and trigger a Klaviyo back-in-stock flow as soon as the product becomes available. Everything is handled within the chat, making the experience smooth for both the shopper and your team.

Drive Conversions by Highlighting Social Proof from Yotpo

Rep AI integrates with Yotpo to access product rating data and apply it directly in conversations. When recommending products, the AI can display star ratings alongside each suggestion, helping shoppers make more confident decisions without leaving the chat.

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Ratings can also influence which products are shown. If a customer asks for the best options in a certain category, Rep can use rating data from Yotpo to prioritize higher-rated products in its responses.

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This subtle use of social proof builds trust and boosts conversions, especially when customers are comparing similar items or looking for top picks.

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Conclusion

Rep AI combines sales tools, support features, and promotional capabilities into a single, powerful solution designed to boost conversions and lighten your support load.

Shoppers get instant answers, personalized recommendations, and smooth, hassle-free purchasing within one chat experience.

Merchants benefit from deeper insights into customer behavior, fewer support tickets, and a new, intelligent sales channel that works around the clock.

Ready to take your Shopify store to the next level? Connect your Shopify store today and experience the impact of an AI Concierge that truly understands your business.