10 Ecommerce Brands That Scaled Sales with AI Chat

AI chatbots are changing how ecommerce brands grow. What used to be tools for answering support questions are now central to scaling revenue.

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The best ecommerce companies are putting chatbots to work, not only to assist shoppers but to actively drive sales, lift average order value (AOV), and increase conversion rates.

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At Rep AI, we’ve worked with hundreds of growing brands that are seeing real results. In this article, we’ll walk through 10 case studies showing how ecommerce AI chatbots are helping online stores grow revenue more efficiently.

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Whether you sell skincare, supplements, or fashion accessories, these stories show what’s possible when AI is applied with clear sales goals in mind.

10 Case Studies Showing How AI Chatbots Increase Sales

The following 10 case studies show how Rep AI’s best-in-class AI chatbot drives increased ecommerce sales for a wide range of brands:

• Create Wellness: 25% higher AOV through chatbot interactions
• Cloth & Paper: 70% higher AOV through AI-influenced sales
• NutraBio Labs: 11.46% conversion rate from AI conversations
• The Sydney Art Store: 25% more conversions with AI chatbot
• K2: 10x higher conversion rates in chat sessions
• Eat. Read. Love.: $32,000 in a single month of AI-assisted sales
• Glowbiotics: 21% conversion rate, powered by AI chat
• Body Align: 41% increase in AOV
• ScrubPro: 8.6% conversion rate from AI chatbot conversations
• Harney & Sons: 2.5X higher conversions via AI chat

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1. Create Wellness: 25% Higher AOV with Zero Support Bottlenecks

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Create Wellness, a fast-growing wellness brand, had a common problem: rapid growth meant customer support was overwhelmed. Between outsourced help desks and internal teams, keeping up with the flood of inquiries became unsustainable.

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Enter Rep AI.

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The team rolled it out quickly, with no complicated onboarding and no endless setup. Once live, it went beyond easing support load to also driving bigger orders.

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Chat-assisted purchases averaged 25% higher AOV compared to site-wide orders. Even better, the chatbot helped recover 35% of abandoned carts and delivered a 15% chat conversion rate.

2. Cloth & Paper: Simplifying a Complex Purchase Flow

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Cloth & Paper sells beautiful, minimalist planners, but the customization options can be overwhelming. First-time shoppers often need help building their perfect setup from different sizes, inserts, and accessories.

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What the brand required was a digital concierge to provide the same level of shopping support easily found in brick-and-mortar stores.

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Rep AI made the shopping experience feel personalized. It guided visitors toward the right products, explained how everything fit together, and made it easy to add everything to their cart.

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AOVs for Rep-influenced purchases soared, up to 70% higher than the store’s average.

3. NutraBio Labs: Turning Browsers Into Informed Buyers

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NutraBio offers 400+ supplements suited to different health goals. But more products mean more questions, as customers want answers based on their personal needs.

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Rep AI became the smart assistant their team needed. Shoppers could ask about product combinations, benefits, or ingredient concerns, and get immediate, helpful responses.

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The payoff: a 10% higher AOV on chat-assisted orders, and an 11.46% conversion rate directly from conversations.

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It turned out Rep was doing more than replacing support tickets; it was also building buyer confidence and guiding real sales.

4. The Sydney Art Store: Turning a 24/7 Chatbot Into a Top Sales Performer

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The Sydney Art Store is a go-to source for artists in Australia. As a well-established retail and ecommerce business, the company needed a way to support customers during busy sales periods.

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Founder Alesandro Ljubicic came across Rep AI on the Shopify App Store and quickly saw the potential. He described it as the equivalent of hiring a dependable staff member who never sleeps. The results were immediate.

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In a single month, Rep helped drive over $69,000 in sales through live product recommendations and abandoned cart recovery. The store also saw a 25% lift in conversion rate.

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Additionally, during peak holiday traffic, The Sydney Art Store allowed Rep to guide customers toward high-converting products. As a result, one popular item normally selling 200 units monthly jumped to 632 units sold.

5. K2: Driving Conversions for High-Ticket Auto Products

K2 builds high-quality styling parts for cars and trucks, a category where shoppers often hesitate before buying. With complex fitment questions and a catalog that’s constantly expanding, the K2 team found themselves bogged down in repetitive product questions.

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Once Rep AI went live, they saw 10x higher conversion rates in chat sessions, especially from abandoned cart recovery.

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The chatbot gave product recommendations that helped shoppers build confidence in their higher-ticket items. As a result, their AOV jumped 15% on average.

6. Eat. Read. Love.: Big Gains from Promotions and Personalization

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Eat. Read. Love. sells metaphysical jewelry, pieces designed to resonate with customers on an energetic and emotional level. For this kind of product, personal connection matters.

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That’s why Rep’s product recommendation system made such a difference. Customers could see images, descriptions, and add items to their cart, all within the chat.

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When the brand ran a promotion through Rep, it sold $6,000 of one product in just a few days. 

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In total, Rep generated $32,000 in AI-assisted sales in a single month, added $30 to their AOV, and hit a 21% conversion rate on one flow.

7. Glowbiotics: 9x Lift in Conversions from Personalized Chat

Skincare shoppers often have highly specific needs. Glowbiotics knows that, which is why they built their brand around personalized solutions.

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But they couldn’t scale that same level of care with traditional support tools.

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However, Rep AI learned their product catalog in depth, down to ingredients and use cases, and delivered custom recommendations based on the customer’s skin goals or allergies.

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Their AI concierge, Glowy, even became known internally as their top salesperson. With a 9x conversion lift and a conversion rate over 20%, the chatbot quickly outperformed expectations.

8. Body Align: From Support to Sales Engine

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When Body Align added Rep AI to reduce customer service tickets, they didn’t expect to see a sales spike.

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But within two weeks, Rep had already delivered an extra $16,000 in sales, and that was just the beginning.

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Their AOV jumped from around $85 to $120, a 41% increase. And their ROI? A jaw-dropping 16x.

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It’s a great example of how support-first AI can still become a growth engine by guiding customers, surfacing the right products, and offering reassurance in the moment.

9. Scrub Pro: Smarter Support and 2x Higher Assisted Sales

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Scrub Pro supplies medical scrubs and gear to healthcare workers across the U.S. As the company’s ecommerce arm grew, support demand increased. They needed a solution that could reduce repetitive tickets.

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Rep AI filled that gap. The AI chatbot took over common inquiries and gave the team more time to focus on issues that required a human touch.

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Beyond helping with service, Rep started measurably contributing to sales. The chatbot began converting shoppers at an 8.6% rate, and their assisted sales rose to 4.2%, double the industry average for medical apparel. 

10. Harney & Sons: 20x ROI from the Power of Product Discovery

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Harney & Sons, a beloved tea brand, needed help surfacing the varieties in their huge catalog. Tea drinkers often have personal preferences, and it’s hard to replicate the experience of a tea sommelier online.

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With Rep AI, the brand could proactively suggest new products, answer flavor profile questions, and lead customers to discover teas they might not have found otherwise.

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That led to a 250% increase in conversion rate for chat-engaged shoppers. And overall, it delivered a 20x ROI.

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It was a masterclass in using AI chatbots for guided selling.

How an AI Chatbot Increases Ecommerce Sales

Behind the numbers is a simple truth: modern ecommerce chatbots are engineered to move customers closer to purchase at every stage of the funnel.

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Here’s how Rep AI consistently delivers results across different brands and industries:

1. Guided Product Discovery

Shoppers often land on ecommerce sites with limited context. They don’t always know what they want or how to find it.

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A well-trained AI chatbot acts as a product-finding expert. It asks questions, learns preferences, and quickly presents the most relevant options.

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This shortens the decision-making process and helps shoppers feel confident in their choices.

2. Timely Engagement That Increases Conversion

Timing is everything. Rep AI can identify high-intent behaviors, like lingering on a product page or moving to checkout, and then jump in at the right moment.

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A proactive message can offer answers, suggest alternatives, or provide a discount code when hesitation is detected. That kind of timing improves conversion without being intrusive.

3. Abandoned Cart Recovery with a Human Touch

Cart abandonment is one of the biggest challenges in ecommerce. While email flows help, they’re easy to ignore. In contrast, a chatbot can step in while the shopper is still onsite.

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Rep AI recovers abandoned carts by offering helpful reminders, addressing objections, and presenting checkout nudges. This real-time recovery often makes the difference between a lost sale and a completed one.

4. Personalized Recommendations That Increase AOV

When shoppers feel like the site understands them, they’re likely to buy more. Rep AI uses conversation inputs, like preferences, goals, or use cases, to recommend complementary products.

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This natural upsell technique improves AOV without feeling forced. For example, skincare buyers might get a suggested cleanser to pair with their chosen serum, or fitness customers might add a supplement bundle based on their goals.

5. Support That Doesn’t Stall the Sale

Many customers have questions before they buy. Rep AI answers them instantly, whether it’s about ingredients, sizing, shipping times, or return policies.

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Quick, accurate responses remove doubt and help buyers move forward. The faster the answers, the fewer the drop-offs.

6. Better Visibility for Campaigns and Promotions

Promotions hidden in banners or email footers often go unnoticed. Rep AI can deliver campaigns directly inside chat in a way that feels conversational.

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Customers see the offer, click on a product, and add it to the cart, without ever leaving the page. This visibility leads to stronger performance from limited-time offers, bundles, or holiday deals.

7. 24/7 Sales Coverage Without More Staff

Your store is always open, but your team isn’t. With Rep AI, chat remains active day and night, ready to help every visitor who needs support, suggestions, or product guidance.

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This is especially important for global brands with customers in multiple time zones or for sites that see high traffic on weekends and holidays.

Measuring Sales Impact With Chatbot Analytics

The best ecommerce AI chatbots give brands the data to prove their value. Every conversation is tracked. Every result is measured.

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With Rep’s built-in analytics, ecommerce teams can see exactly how chat is influencing sales and identify opportunities to improve performance.

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Here are just a few of the metrics Rep provides out of the box:

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• Chat Conversion Rate: Tracks how many conversations result in purchases. This shows how persuasive and helpful your chatbot is at closing sales.
• AI-Generated Revenue and Orders: See total revenue attributed to chat sessions, plus the number of completed transactions.
• Average Order Value (AOV): Measures the average order total for purchases made with chat assistance.
• Add to cart: Shows how many visitors asked the AI chatbot to add products to their cart.

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Conclusion

These 10 Rep AI case studies prove that AI chatbots are helping ecommerce brands grow smarter. They increase conversions, boost AOV, and improve the overall shopping experience.

Brands that treat AI chat like a sales channel (not just a support tool) are gaining a real advantage. With the right strategy and technology, your chatbot can become one of the most productive members of your team.

Want to see how other ecommerce leaders are using AI to grow faster? Explore the full library of Rep AI case studies or get started with a free trial today.

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