CASE STUDY
June 12, 2024

How Eat. Read. Love. generated a 21% conversion rate and over $32,000 in sales in one month with AI

Client:
Eat. Read. Love.
Industry:
Apparel & Accessories
Platform:
Shopify
$32,000
AI-assisted sales in one month
$30
AOV boost in one month
21%
CVR on one flow

Challenge

Can the chatbot sell? Recommend for upsells?

Solution

AI-driven product recommendations and promotions that engage and sell shoppers.

Results

AI-driven promotions led to immediate sales and significantly increased AOV.

Challenge: Just sell, baby

Eat. Read. Love. has captivated the jewelry market with its unique jewelry, which appeals to customers seeking metaphysical benefits. The brand emphasizes positive energy through crystals and wants to manifest more sales via AI. 

David Teichman, the eCommerce manager at Eat. Read. Love. faced the challenge of selling—specifically upselling—on their Shopify store. So, they turned to AI. The goal was to recommend more products and offer in-the-buying-moment incentives to generate more sales.

Their crystal jewelry products—believed to possess metaphysical properties— could offer shoppers much more value.

"The AI needed to do more than just answer questions; it needed to proactively facilitate sales and enhance the shopping experience." — David Teichman

Solution: Finally—An AI chatbot that can sell

David explored other AI chatbots, but he went with Rep because:

  1. It had superior product recommendation capabilities compared to other products
  2. Its ability to integrate promotions into the chat experience.

The main advantages?

"Specifically, the way that Rep recommends products. The product pops up, and shoppers can see the whole picture and add to their cart immediately. Our other AI didn’t do that," David noted.

Rep's customizable flows were another standout feature. Other key benefits included:

  • Interactive Product Recommendations: The AI could show product suggestions directly in the chat, complete with images and an add-to-cart button, simplifying the buying process.
  • Automated Promotion Flows: During special promotions, the AI would alert customers to offers directly related to the products they viewed, significantly increasing conversion rates.
  • Seamless Shopify Integration: Eat. Read. Love. operates on Shopify, so Rep’s integration allowed it to pull real-time data from the store's catalog to offer up-to-date information and deals.

Results: More Sales, Increased AOV, and better overall engagement

Rep led to tangible sales and improved engagement metrics on their Shopify store.

  • Increase in Sales Through Promotions: A specific promotion run through Rep generated $6,000 in sales from just one product over several days.

    "We ran a promo where if you buy this product today, you get a gift for free. That alone brought in over $6,000 in sales." — David Teichman

  • Improved AOV: The average order value increased by about $30 during the month they intensified using Rep AI.

    "Our AOV definitely went up—by about $30 last month. It's part of a broader set of improvements, but AI played a significant role." — David Teichman

  • Shopper Engagement: The immediacy of AI product recommendations and promotions led to better engagement and more sales.

    "The AI would pop up and say, ‘Hey, if you buy this today, then you'll get so-and-so for free.’ And we saw a nice chunk of our sales come from that flow." — David Teichman

Conclusion: Rep is a "sales driver"

Eat. Read. Love. leveraged Rep to increase their overall sales, improve customer engagement, and give their average order value a bump. The AI's ability to handle complex promotional strategies and interactive customer service tasks allowed the company to exceed its digital sales goals.

"Rep AI has been crucial in streamlining our sales process and enhancing customer interaction on our site. It’s more than just support; it’s a sales driver." — David Teichman, eCommerce Manager at Eat. Read. Love.

But the icing on the cake was a bit unexpected.

"I would say Rep is the best chatbot out there, for sure," concluded David. "But… it's hard to find amazing customer service like Rep. I wouldn't leave you just because of how amazing Dafi is."

For some amazing metaphysical jewelry and other items, go to Eat. Read. Love. at [eatreadlove.me].

Industry:
Personal Products

Platform:
Shopify + Gorgias

Challenge:
Educate and reassure shoppers new to the self-love game.

Solution:
Answering in-the-moment questions and busting self-love myths to guide shoppers right the way through to the sale.

Results:
Increased conversions, more shopper confidence, and reduced pressure on the customer support team.

Challenge

Can the chatbot sell? Recommend for upsells?

Solution

AI-driven product recommendations and promotions that engage and sell shoppers.

Results

AI-driven promotions led to immediate sales and significantly increased AOV.

Challenge

Vush couldn’t keep up with the influx of pre-purchase questions from self-love newbies

While there’s no shame in the self-love game, Vush found that people had questions before dropping a hundred bucks on a sex toy. Nervous newcomers were keen to find out more about the brand’s products, like how they worked and what they were good for, which led to an influx of pre-purchase tickets that put a lot of pressure on the support team.

While the team was keen to help, it was impossible to answer every query in real-time. This killed the moment and shoppers lost their nerve, leading to a drop in conversions. What’s more, shoppers didn’t always feel comfortable reaching out to a live agent to discuss the intimate details of their bedroom antics, which left Vush looking for a delicate, on-demand solution.

The Solution

On-demand education and support for nervous, first-time buyers

Vush partnered with Rep AI to tackle both pre- and post-purchase questions with the goal of reducing the customer service team’s workload. Discrete education was top of the to-do list, and the brand used Rep to guide shoppers to relevant blog posts and research. With self-select options that include further reading on sexual wellness, customer care, reviews, and a product match quiz, shoppers are given the reassurance and confidence they need to make a purchase.

And, if the query requires a human touch, Rep’s integration with Gorgias seamlessly moves the conversation to a real agent for extra special care and attention. Vush has strategically customized its chatbot to deliver short answers and direct shoppers to relevant blog posts where they can explore more information about Vush’s mission and products. Perhaps the biggest draw is that Rep can identify shoppers who’ve shown an interest but are too shy to take the plunge.

“Implementing Rep has really helped us broach people when it looks like they’re exiting. We can put forward a couple of options and they have the choice to say hey, I’m a beginner, or I need some education, so we can help them embrace their journey and stay on site for longer until they feel comfortable enough to buy,”

says Fiona Scrymgeour, Marketing Director for Vush.

We get a lot of tickets coming through. Rep actually helped us get down to what it really is that each individual person needs. There's been a definite drop in customer support tickets.

Fiona Scrymgeour
Marketing Director for Vush.

Results

Increased conversions, fewer tickets, and satisfied customers

By automating common customer questions, Vush managed to reduce the workload of the support team and provide a better in-the-moment experience. Traffic to blog posts has shot up almost four times, and an increasing number of customers are satisfied with the experience, leading to a 10% increase in CVR. Implementing Rep has revealed a secondary benefit too.

The solution has not only increased sex toy sales, but it’s also educating new pleasure seekers and giving shoppers the confidence they need to buy extremely personal products—a win-win for Vush, whose ultimate mission is to break down the taboo of self-love talk.

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Copyright © 2024 Rep AI Technologies. All rights reserved.

How Eat. Read. Love. generated a 21% conversion rate and over $32,000 in sales in one month with AI

Case Study

Challenge

Can the chatbot sell? Recommend for upsells?

Solution

AI-driven product recommendations and promotions that engage and sell shoppers.

Results

AI-driven promotions led to immediate sales and significantly increased AOV.

Eat. Read. Love.

by the Numbers

$32,000
AI-assisted sales in one month
$30
AOV boost in one month
21%
CVR on one flow

Challenge: Just sell, baby

Eat. Read. Love. has captivated the jewelry market with its unique jewelry, which appeals to customers seeking metaphysical benefits. The brand emphasizes positive energy through crystals and wants to manifest more sales via AI. 

David Teichman, the eCommerce manager at Eat. Read. Love. faced the challenge of selling—specifically upselling—on their Shopify store. So, they turned to AI. The goal was to recommend more products and offer in-the-buying-moment incentives to generate more sales.

Their crystal jewelry products—believed to possess metaphysical properties— could offer shoppers much more value.

"The AI needed to do more than just answer questions; it needed to proactively facilitate sales and enhance the shopping experience." — David Teichman

Solution: Finally—An AI chatbot that can sell

David explored other AI chatbots, but he went with Rep because:

  1. It had superior product recommendation capabilities compared to other products
  2. Its ability to integrate promotions into the chat experience.

The main advantages?

"Specifically, the way that Rep recommends products. The product pops up, and shoppers can see the whole picture and add to their cart immediately. Our other AI didn’t do that," David noted.

Rep's customizable flows were another standout feature. Other key benefits included:

  • Interactive Product Recommendations: The AI could show product suggestions directly in the chat, complete with images and an add-to-cart button, simplifying the buying process.
  • Automated Promotion Flows: During special promotions, the AI would alert customers to offers directly related to the products they viewed, significantly increasing conversion rates.
  • Seamless Shopify Integration: Eat. Read. Love. operates on Shopify, so Rep’s integration allowed it to pull real-time data from the store's catalog to offer up-to-date information and deals.

Results: More Sales, Increased AOV, and better overall engagement

Rep led to tangible sales and improved engagement metrics on their Shopify store.

  • Increase in Sales Through Promotions: A specific promotion run through Rep generated $6,000 in sales from just one product over several days.

    "We ran a promo where if you buy this product today, you get a gift for free. That alone brought in over $6,000 in sales." — David Teichman

  • Improved AOV: The average order value increased by about $30 during the month they intensified using Rep AI.

    "Our AOV definitely went up—by about $30 last month. It's part of a broader set of improvements, but AI played a significant role." — David Teichman

  • Shopper Engagement: The immediacy of AI product recommendations and promotions led to better engagement and more sales.

    "The AI would pop up and say, ‘Hey, if you buy this today, then you'll get so-and-so for free.’ And we saw a nice chunk of our sales come from that flow." — David Teichman

Conclusion: Rep is a "sales driver"

Eat. Read. Love. leveraged Rep to increase their overall sales, improve customer engagement, and give their average order value a bump. The AI's ability to handle complex promotional strategies and interactive customer service tasks allowed the company to exceed its digital sales goals.

"Rep AI has been crucial in streamlining our sales process and enhancing customer interaction on our site. It’s more than just support; it’s a sales driver." — David Teichman, eCommerce Manager at Eat. Read. Love.

But the icing on the cake was a bit unexpected.

"I would say Rep is the best chatbot out there, for sure," concluded David. "But… it's hard to find amazing customer service like Rep. I wouldn't leave you just because of how amazing Dafi is."

For some amazing metaphysical jewelry and other items, go to Eat. Read. Love. at [eatreadlove.me].

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Shoppers deserve a better experience—so let's give it to them. Conversational Shopping is the future of commerce. Join us.

Copyright © 2024 Rep AI Technologies. All rights reserved.