How Shopify brands are turning AI support into a revenue engine - with Aron Vuijsje, VP of Sales at Rep AI

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Let’s talk about your storefront.
You’ve spent tens of thousands on acquisition, dialing in your traffic strategy, optimizing your campaigns. But when those visitors land?

They bounce. They stall. They leave.
And chances are, you don’t know why.

In this episode of the Rep AI Podcast, we sat down with Aron Vuijsje, VP of Sales at Rep AI (formerly of Monday.com and Doof), to unpack what DTC brands are missing—and how behavioral AI is rewriting the rules of conversion, support, and retention.

The Cost of Silence: You're 80% There, Then... Nothing

“Imagine spending $50K to drive people into a store—and then locking the doors. That’s what most eCommerce brands are doing.”
— Aron Vuijsje

That analogy isn’t just spicy—it’s spot on.

Brands are driving high-intent visitors to their websites but offering no real-time help, no guided journey, and no personalized nudges. It’s the digital version of a closed-door experience: no one greets, guides, or supports until it’s too late.

AI Chat Isn't Dead—Yours Just Sucked

“There’s still a stigma that AI chat is bad and live chat is good. But that’s not the real comparison. It’s bad chat vs. good chat.”

Aron’s not here for bots that push dropdowns or repeat irrelevant scripts. And neither are your customers. Today’s leading tools—like Rep AI—use real-time behavior signals and semantic intelligence to understand buying intent, answer precisely, and boost revenue.

Highlights of Rep AI’s approach:

• Uses 500+ behavioral data points to decide who to help and when
• Doesn’t interrupt high-intent buyers mid-flow
• Triggers only when someone is about to bounce
• Delivers context-aware, product-specific, location-personalized responses

Your Support Team Can Be a Sales Team

“Support is no longer a cost center. It’s a conversion driver.”

The old playbook: support = expense.
The new playbook: support = retention + upsells + lifetime value.

By offloading repetitive tickets to AI—and training the assistant to give real-time product guidance—brands turn post-purchase interactions into revenue opportunities. Aron calls this “giving your team superpowers.”

What’s Really Hurting Your Conversions? This Data Tells You

Rep AI delivers more than assistance—it delivers answers. Aron highlights two game-changing reports merchants can’t stop talking about:

1. Why customers are leaving your website
2. What they’re asking that you’re not answering

This visibility uncovers missed opportunities, content gaps, and product friction—all based on real conversations.

“Most brands guess. Our merchants know.”

From Cost to No-Brainer: AI That Pays for Itself

In a tariff-squeezed economy, brands can’t afford “nice-to-have” tools. Aron makes the value prop clear:

“If you pay me $5,000 and I return $25,000, that’s not a cost—it’s a revenue engine.”

And Rep AI backs it up:

• Free trial. Try before you commit.
• Performance-based ROI. See the revenue attribution.
• Full transparency. Drill down to the ticket level behind every KPI.

No More Guesswork: Crawl, Walk, Run

For merchants thinking “this sounds amazing but overwhelming”—Aron gets it.

“Start where the pain is loudest—sales or support. We do the heavy lifting.”

Rep’s onboarding team builds custom flows for each brand, requiring just 30 minutes per week from your team. Whether your biggest need is order tracking, product education, or cart recovery, they start where the lift is lightest—and scale fast.

The Sales Stack Wake-Up Call

During the rapid-fire round, Aron dropped some bold truths:

• Live chat isn’t dead. Bad chat is.
• Cold outbound isn’t dead. Fluff is.
• Buyers don’t need more demos. They need better ones.
• Humans won’t be replaced—but teams will get smaller, faster, and smarter.

Final Word: Efficiency Wins in 2025

“You don’t need 50 people to scale anymore. You need the right AI and a tight strategy.”
— Aron Vuijsje

In a world of rising costs, shorter attention spans, and zero customer loyalty, the brands that thrive won’t be the loudest—they’ll be the leanest and smartest.

AI gives you the leverage.
Rep AI gives you the playbook.