How Pavoi Grew Sales by 11% with Rep

CHALLENGE

To say that Pavoi has experienced unprecedented success on a level that few lean businesses could ever dream of is somewhat of an understatement. Using Amazon’s powerful toolset, they’ve been able to ship superior-grade budget jewelry all over the globe. So why pivot to Shopify now?

A successful company can leverage the right combination of high-quality products, exceptional value, and outstanding customer service. Clearly, Pavoi leans into the first two items: quality, sustainable jewelry at an affordable price point. Using Amazon as their exclusive sales channel, however, the founders felt their customer service was lacking. Although the team reports more than 50,000 positive reviews via their Amazon page, the team just didn’t feel that they were building solid customer relationships given their existing format. Their hope going forward was to engage in deeper customer relationships to help foster repeat business.

Up until 2021, the founders had been content to coast along on the strength of their existing sales. There was an element of luck involved in that strategy, however. In their Amazon-only configuration, the duo was essentially flying blind without a solid idea of what products customers wanted to see, and what type of advertising message worked best. To that effect, Pavoi set up their new D2C storefront, powered by Shopify, to elicit direct feedback from their customers. Their goal was to collect as much customer insight as possible, obtaining measurable and actionable data in the process.

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“With our online store we wanted to interact with clients one-on-one, we wanted to have personal relationships with our clients the same way that a brick-and-mortar store would have. Rep made it as easy as messaging a friend and we increased sales and improved the customer experience on the website”

Tal M. Founder

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SOLUTION

To help build better relationships with their customers, the team at Pavoi enlisted the help of our services. They needed to connect to their customers in a deeper, more meaningful way. At the same time, they also needed to cull actionable data from those interactions. To that effect, they implemented Rep’s onsite AI-powered sales assistant to help reach customers at crucial, high-impact moments.

The AI-powered sales assistant is capable of meeting customers wherever they are on their path to purchase. Its proactive approach helps to target customers who have disengaged from the sales process, discouraging them from abandoning their carts. Through the use of the sales assistant, Pavoi gained 24/7 customer service that engages customers and leads them efficiently through the sales process. The data that the AI-powered sales assistant obtained allowed the team at Pavoi to hone in on certain products that weren’t selling, giving them insight as to why. It also enabled them to carry out A/B testing on their marketing efforts to help craft better, more attractive messaging. Through the use of Rep’s sales assistant, they gained all the tools necessary to leverage their Amazon success in the Shopify arena. The results speak for themselves.

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RESULTS

Due to Rep’s intervention, the Pavoi brand successfully grew into their Shopify storefront. The level of success that they’d previously enjoyed via Amazon became possible through their very own self-styled sales channel.

In terms of raw numbers, Pavoi experienced 10 times the engagement on their own Shopify store than they did using previous channels and solutions. The customer service element they previously thought was lacking became the centerpiece of their brand. Deep customer relationships mean increased engagement, which in turn means repeat purchases.

Not only did Pavoi increase its customer engagement tenfold, but it also enjoyed a significant boost in its sales as a result of Rep’s intervention. Using our AI-powered sales assistant netted them an instant 11% lift in sales.

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