Artificial intelligence (AI) is revolutionizing the way we do marketing, and it's no surprise that eCommerce companies are embracing it rapidly. AI technology allows companies to analyze vast amounts of data and gain insights into customer behavior, preferences, and needs in a fraction of the time it take outdated tools and analog methods to do. This information helps businesses create highly personalized customer experiences, resulting in improved customer satisfaction, loyalty, and ultimately, sales.
According to Statista, the industry’s absurd growth rate has it closing in on a 2 trillion dollar valuation in just 7 years:
In this blog post, we'll explore how AI is currently being used in marketing, the definition and capabilities of AI marketing tools, and specific use cases for artificial intelligence in eCommerce marketing. Whether you're a novice, a seasoned entrepreneur, or run a multi-million dollar eCommerce brand, you'll learn how AI marketing can help you drive more sales, convert more customers, and grow your business.
AI marketing tools leverage capabilities like machine learning, large language models, and generative AI to collect, analyze, and use customer data to create personalized experiences and improve engagement. Some of the capabilities of AI marketing tools include:
As artificial intelligence continues to evolve, digitally-native businesses in industries like eCommerce can leverage this emergent technology to streamline their operations and optimize their marketing strategies.
For years online shoppers have asked — begged — for personalized experiences that more closely resemble brick-and-mortar shopping. Here are some key applications of AI marketing tools that will propel eCommerce experiences to that next level:
OpenAI has kicked off the AI revolution with its content generation tools ChatGPT and DALL-E. These tools can create coherent text, realistic images, and even videos based on a simple prompt. Your eCommerce brands can use this technology to generate high-quality product descriptions, promotional material, or even engaging blog posts. By automating content creation, businesses can save time and resources while maintaining a consistent brand voice.
AI can help companies segment their customers more efficiently. The models can be trained to gather and analyze customer data like browsing habits, purchase history, and engagement with marketing campaigns. Audience analysis tools like Brandwatch are now using AIs to identify distinct customer groups with similar online shopping behaviors, product preferences, and bounce points. Brands can use this information to personalize their marketing messages and tailor on-site offerings. The result? Enhanced customer engagement levels and increased sales for your site.
In terms of Search Engine Optimization (SEO), AI can help you with keyword research, content optimization, user experience analysis, link building, and provide insightful SEO reporting and forecasting. By leveraging these AI-powered tools, businesses can streamline operations, personalize marketing efforts, improve customer service, and gain a competitive edge in today's dynamic digital landscape.
Some AI marketing tools have algorithms that can analyze large data sets and predict user behavior, making it easier for your eCommerce brand to hit them with targeted advertisements. This can lead to higher click-through rates and conversions. Plus, these machine learning models can adapt to changes in user behavior in real time, so you can adjust ads on the fly for more cost-effective campaigns.
What’s more likely to drive a sale: a flashy blog post with an FAQ section or a sales representative that can answer any customer questions in real-time?
With AI-powered eCommerce chatbots, you get a sales closer that instantly analyzes the browsing and purchasing patterns of each customer. From there, it generates on-the-money product recommendations. This not only boosts sales by increasing the likelihood of additional purchases but also enhances the shopping experience, leading to higher customer satisfaction and loyalty.
As you’ve no doubt heard, ChatGPT is the AI chatbot right now. It’s powered by a large language model that interprets inputs and provides helpful responses in a conversational and structured manner. It can answer complex questions, summarize information, and even generate human-like text based on a given prompt or conversation. Through OpenAI’s API, it can even be integrated to increase the power of existing tools.
Jasper AI is an AI writing tool that uses machine learning algorithms to automatically generate marketing copy for everything from blog posts and product descriptions to company bios, advertising copy, and social media posts. It’s designed for marketers to quickly create high-quality content without requiring significant writing skills or experience. Jasper AI also includes a feature called "Jasper Art," that allows users to create original custom images to accompany written content.
Synthesia is a marketing AI that converts text into high-quality video for professional, instructional, and promotional purposes. It has 140 human-looking avatars that can simulate speech in over 120 languages, giving you a wide range of customization and personalization for video generations.
MarketMuse is an AI platform that assists with content research, planning, and optimization. It website owners improve SEO performance by identifying gaps in coverage and opportunities for improvement. It also provides personalized recommendations for content creation, keyword research, and optimization. MarketMuse even uses ML algorithms to predict content success, guiding you toward more engaging content that resonates with readers and improves your SERP position.
Surfer is an on-page optimization and content research tool designed to help improve your SERP position. It has a range of features for content optimization, keyword research, competitive analysis, and link building. Surfer uses AI to analyze the content on your pages and provides real-time recommendations for content quality, relevance, and keyword selection. It also has an easy-to-use content editor and SEO audit tool.
Frase.io is an AI-powered platform that includes keyword research, content optimization, and content creation tools. Frase’s ML algorithm analyzes data related to your keywords, topics, and common questions to create content briefs optimized for your website. The platform offers various AI templates such as paragraph rewriter, summary bullets, “explain why,” and blog introductions to assist in the content creation process.
ManyChat is a chat marketing platform that helps you automate customer engagement and support via Facebook Messenger, SMS, and various widgets. ManyChat is popular because it enables businesses to create personalized conversational experiences with their customers, no coding experience required. It also provides businesses with analytics and reporting tools to measure their success and improve their chat marketing efforts over time.
Chatfuel is a chatbot building and automation platform that automates your customer engagement and support. It uses an AI that interacts across messaging platforms like Facebook Messenger, WhatsApp and Instagram. Chatfuel even lets you create interactive bots through a drag-and-drop visual interface.
Rep AI is a complete conversational shopping assistant powered by ChatGPT and designed specifically for eCcommerce businesses. The Rep AI concierge constantly is powered by two AIs. One scans the website to keep updated on customer actions. The second AI answers high-level queries, freeing up your live agents to focus on closing deals, and guides shoppers to find products more easily and quickly — just like they would in a brick-and-mortar store.
The inevitable insertion of AI features into marketing and eCommerce tools isn’t the only reason you should invest in them. These algorithms have the power, right now, to transform your eCommerce business for the better in the following ways:
You know what’s better than one marketing AI? Two. Meet all your eCommerce marketing needs with Rep AI and ChatGPT.