Ask Claude about your store and get answers from real shopper conversations
The REP AI MCP server connects your REP AI account to Claude and any AI assistant that supports MCP (Model Context Protocol). Ask how REP is performing, what shoppers ask about and where they get stuck, in plain language. Spot a wrong answer? Ask Claude to fix it. Nothing goes live until you approve it.
https://mcp.hellorep.ai/mcp/v1
Already connected? Manage it in the REP AI Console. New to REP AI? Start your free trial or book a demo.
Your best store insights are stuck in a dashboard
Shoppers tell you every day what's missing, what's confusing and what stops them from buying. Finding it means opening the Console, filtering conversations and building a report. That takes time most teams don't have.
REP AI, inside the AI assistant you already use
Connect REP AI to Claude once. Then ask questions the way you'd ask a teammate. Claude answers from your REP AI data, within the permissions you approve, and can fix how REP answers shoppers when you say yes.
Key facts about the REP AI MCP server
- Server address
https://mcp.hellorep.ai/mcp/v1- Sign-in
- OAuth 2.1 with PKCE, approved in the REP AI Console
- Who can connect
- A store admin in REP AI
- Works with
- Claude on web, desktop and mobile, Claude Code, and other assistants that support remote MCP servers
- Listed in
- Claude Connectors Directory, since 21 October 2026
- Default access
- Read only. Change permissions stay off until you turn them on
- Manage connections
- REP AI Console > API > Connections (MCP)
- Tools
- 13 in total: 6 read store data, 6 read or suggest changes, 1 applies an approved change. See the tools
Ask in plain language. Get answers from your store data.
You don't need to open the Console or export a report. Claude reads your REP AI data and answers in the chat, and it can handle several questions in one request.
| Ask about | What it covers | Example question | Permission it needs |
|---|---|---|---|
| Performance | Conversations, engagement, AI-generated sales, conversion and orders, compared with the previous period | "How did REP AI perform last month compared with the month before?" | How Rep AI is performing |
| Conversation topics | What shoppers talk about, and how often REP helped | "What did shoppers ask about most in the last 30 days?" | How Rep AI is performing |
| Customer problems | Where shoppers get stuck, like high shipping costs or missing product information | "Where do shoppers get stuck on my store?" | How Rep AI is performing |
| Support workload | How many support emails REP handled and how they were resolved | "How many support emails did REP AI resolve this week?" | How much support email Rep handled |
| Specific conversations | Filtered by date, topic, problem, shopper emotion, satisfaction or channel | "Show me conversations from frustrated shoppers last week." | What shoppers talked about, and how it went |
| One shopper's history | Every conversation with one shopper, found by email address | "What happened with alex@example.com?" | What shoppers talked about, and how it went + Who the shopper was |
| Fix a wrong answer | Add or edit a global AI instruction, a custom FAQ or a skill's instructions | "Shoppers keep asking about free shipping and the AI answers wrong. Fix it." | Global AI instructions, Custom FAQs, or Sales & Support skill instructions |
Questions to start with
- How did REP AI perform last month compared with the month before?
- What did shoppers ask about most in the last 30 days?
- Where do shoppers get stuck on my store?
- How many support emails did REP AI resolve this week?
- Show me conversations from frustrated shoppers last week.
- Show me low-satisfaction conversations from Instagram this week.
- What happened with alex@example.com?
- Find the top three customer problems this month and show me two conversations for each. Then fix the answer for the most common one.
Fix a wrong answer without leaving the chat
The REP AI MCP server can suggest changes to three things: your global AI instructions, your custom FAQs and the instructions of your Sales and Support skills. Every change works the same way.
- 01Ask Claude to fix something, like a wrong answer about shipping.
- 02Claude reads what's there now and suggests the smallest change that fixes it.
- 03You see the text before and after the change.
- 04Say yes to apply it. Say no, or ask for something else, and nothing changes.
- 05The change goes live on the next shopper message. It's saved in your Audit Log under your name, with the assistant's name, and you can revert it in one click.
What Claude can never change
An AI assistant connected to REP AI can never delete anything, turn a skill on or off, or change triggers, targeting, chips, product links, refund or other action permissions, API endpoints, widget design, billing or integrations. You make those changes in the REP AI Console.
How to connect REP AI to Claude
You need a REP AI account and the admin role on your store. On a Claude Team or Enterprise plan, your organization owner may need to allow the REP AI connector first.
Claude on web, desktop and mobile
- 01In Claude, open Settings > Connectors.
- 02Search the directory for REP AI and click Connect. Or click Add custom connector, name it REP AI, paste
https://mcp.hellorep.ai/mcp/v1, click Add, then Connect. - 03The REP AI sign-in page opens. Sign in to the REP AI Console and, if you manage more than one store, pick the store.
- 04Choose what Claude can see and change. Leave the change permissions off if Claude should only read.
- 05Click Connect, then ask your first question in any Claude chat on web, desktop or mobile.
Claude Code
Run this in your terminal:
claude mcp add --transport http rep-ai https://mcp.hellorep.ai/mcp/v1Then run /mcp in Claude Code, select rep-ai and choose to authenticate. Sign in,
choose permissions and click Connect. More options are in the Claude Code MCP docs.
Other AI assistants
Any assistant that supports remote MCP servers with sign-in works the same way. Add
https://mcp.hellorep.ai/mcp/v1 as a server and sign in to the REP AI
Console when asked.
Need more detail? The full setup guide covers every step and common errors.
You decide what Claude can see and change
You choose on the REP AI consent screen, and an admin can change it later without reconnecting. REP sends data only when Claude asks for it to answer your question, and only within these permissions.
What Claude can see
| Permission | Scope | What Claude can see |
|---|---|---|
| How Rep AI is performing | analytics.read | Store-wide performance figures, plus the topics and customer problems summarized across all conversations. On by default. |
| What shoppers talked about, and how it went | tickets.read | For each conversation: topics, the shopper's problem, emotion, satisfaction, timings, tags and whether an order followed. Not the messages themselves. On by default. |
| The actual messages | messages.read | The messages between shoppers and REP. Shown only when the separate "Let the assistant read what shoppers wrote" switch is also on. |
| Who the shopper was | customers.read | The name, email address and phone number of shoppers in your conversations. |
| How much support email Rep handled | support.read | How many support tickets REP handled and how they were resolved. |
What Claude can change (off until you turn it on)
| Permission | Scope | What Claude can do |
|---|---|---|
| Global AI instructions | instructions.write | Read, add and edit global AI instructions. Can't remove them. |
| Custom FAQs | faqs.write | Read, add and edit custom FAQ questions and answers. Can't delete them. |
| Sales & Support skill instructions | skills.write | Read and edit the instructions of existing Sales and Support skills. Can't create, delete, turn on or turn off a skill, or change refund and other permissions. |
Manage or disconnect
In the REP AI Console, open API > Connections (MCP). Each connection shows what it can see and change, who approved it and when it was last used. Click Edit to change permissions or Revoke to cut access right away. You can also remove REP AI in Claude under Settings > Connectors.
Shopper messages can't give orders
REP treats anything a shopper writes as information to report on, never as an instruction to Claude or as your approval. Every change is saved in your Audit Log under your name and can be reverted in one click. Read the REP AI privacy policy.
REP AI MCP tools
Server: https://mcp.hellorep.ai/mcp/v1, Streamable HTTP transport, OAuth 2.1 with PKCE. Read tools are marked
read-only. Change tools only suggest a change and return the before and after.
apply_approved_change applies it after the merchant approves it in the conversation.
| Tool | What it answers | Permission (scope) |
|---|---|---|
get_rep_performance | Performance figures for a period, compared with the previous period | analytics.read |
get_conversation_topics | What shoppers talk about, with counts | analytics.read |
get_customer_problems | Where shoppers get stuck, with counts | analytics.read |
get_support_workload | Support emails REP handled and how they were resolved | support.read |
search_conversations | Conversations filtered by date, topic, problem, emotion, satisfaction or channel | tickets.read (message text also needs messages.read, shopper details customers.read) |
get_shopper_conversations | Every conversation with one shopper, by email address | tickets.read + customers.read (message text also needs messages.read) |
get_ai_instructions | Reads the global AI instructions | instructions.write |
propose_instruction_change | Suggests adding or rewording one global AI instruction | instructions.write |
find_faqs | Searches the custom FAQs | faqs.write |
propose_faq_change | Suggests a new FAQ, or a new question or answer for an existing one | faqs.write |
get_skill_instructions | Reads the instructions of the Sales and Support skills | skills.write |
propose_skill_change | Suggests new instruction text for one existing skill | skills.write |
apply_approved_change | Applies one suggestion the merchant approved. Single use, expires after a few minutes, refused if the item changed since | The permission of the suggestion's object type |
REP AI for your shoppers and for your team
Both run on the same REP AI account and data. The REP AI sales agent and AI support work with your shoppers. The MCP server brings REP AI insights to you, inside your AI assistant.
| REP AI shopping assistant | REP AI MCP server | |
|---|---|---|
| Who it talks to | Your shoppers, on your website, email, Instagram, Facebook and WhatsApp | You and your team, inside your own AI assistant |
| What it does | Sells, answers questions and resolves support | Reports on what REP sees and suggests fixes to how it answers |
| Where it runs | On your store and channels | At https://mcp.hellorep.ai/mcp/v1, called by Claude or another MCP client |
| Who approves changes | You, in the REP AI Console | You, in the chat. Every change is saved in the Audit Log |
REP AI MCP server FAQ
Can't find your answer? Email support@hellorep.ai or read the full setup guide.
What is the REP AI MCP server?
The REP AI MCP server connects your REP AI account to an AI assistant you already use, such as Claude. Once it's connected, you can ask how REP AI is performing, what shoppers ask about, where they get stuck and how support email was handled, and you can ask the assistant to fix a wrong answer. You approve every change in the chat.
What is MCP (Model Context Protocol)?
MCP, the Model Context Protocol, is an open standard that lets AI assistants connect to outside tools and data. An MCP server lists the tools it offers, and an assistant such as Claude calls them when a question needs them. The REP AI MCP server gives the assistant 13 tools for reading store data and suggesting changes to how REP AI answers shoppers.
What is the REP AI MCP server address?
The address is https://mcp.hellorep.ai/mcp/v1. It uses the Streamable HTTP transport and OAuth 2.1 sign-in with PKCE. You'll also find it, with the setup steps, in the REP AI Console under API > Connections (MCP).
How is the REP AI MCP server different from the REP AI shopping assistant?
The REP AI shopping assistant talks to your shoppers. It sells, answers questions and resolves support on your website and channels. The REP AI MCP server talks to you. It lets your own AI assistant read what REP AI sees and suggest fixes to how it answers. Both use the same REP AI account and data.
Is REP AI the same company as rep.ai?
No. REP AI's website is hellorep.ai and its MCP server runs at mcp.hellorep.ai. REP AI does not operate the rep.ai domain. To connect the right server, use the REP AI listing in the Claude Connectors Directory or the address https://mcp.hellorep.ai/mcp/v1.
Which AI assistants can connect to REP AI?
REP AI is listed in the Claude Connectors Directory, so it connects in a few clicks from Claude on web, desktop and mobile. Claude Code connects with one terminal command. Any other AI assistant that supports remote MCP servers with sign-in can connect with the address https://mcp.hellorep.ai/mcp/v1.
How do I connect REP AI to Claude?
In Claude, open Settings > Connectors, search for REP AI and click Connect. Sign in to the REP AI Console, pick your store, choose what Claude can see and change, and click Connect. Connectors added on claude.ai also work in the Claude desktop and mobile apps.
How do I connect REP AI to Claude Code?
Run claude mcp add --transport http rep-ai https://mcp.hellorep.ai/mcp/v1 in your terminal. Then run /mcp in Claude Code, select rep-ai and choose to authenticate. Your browser opens the REP AI sign-in page, where you choose permissions and click Connect. The Claude Code MCP documentation covers scopes and other options.
Who can connect an AI assistant to a REP AI store?
Only an admin of the store in REP AI can connect an assistant, approve its permissions or revoke it. Everyone on the store's team can see the list of connections. On a Claude Team or Enterprise plan, your organization owner may need to allow the REP AI connector first.
Is the REP AI MCP server included in my plan?
AI assistant connections are turned on per store plan. If you see "AI assistant connections are not on this store's plan" when you connect, email support@hellorep.ai and we'll help you turn them on.
Can Claude change my REP AI settings?
Only if you allow it, and only after you say yes to each change. Change permissions are off until a store admin turns them on. Claude suggests the smallest change, shows the text before and after, and applies it only after you approve it in the chat. Every change is saved in the Audit Log and can be reverted in one click.
What can an AI assistant never change in REP AI?
An AI assistant connected to REP AI can never delete anything, turn a skill on or off, or change triggers, targeting, chips, product links, refund or other action permissions, API endpoints, widget design, billing or integrations. You make those changes in the REP AI Console.
What shopper data can the assistant see?
Only what you allow. By default, the assistant sees store-wide performance and a summary of each conversation, not the messages. To read message text, it needs both The actual messages permission and the message-text switch. Shopper names, email addresses and phone numbers need the separate Who the shopper was permission.
Does REP AI send my data to the assistant all the time?
No. REP sends data only when the assistant asks for it to answer your question, and only within the permissions you approved. You can change those permissions or revoke the connection at any time in the REP AI Console.
Can a shopper's message tell the assistant what to do?
No. REP treats anything a shopper writes as information to report on. It is never an instruction to the assistant, and never your approval for a change.
How do I revoke an AI assistant's access to REP AI?
In the REP AI Console, open API > Connections (MCP) and click Revoke on the connection. The assistant loses access right away. A revoked connection can't be turned back on, so to connect again, start from the assistant and approve a new request.
How far back does REP AI MCP data go?
REP AI reports from the day your store started using REP AI. Topics and customer problems update once a day, so today's conversations show up tomorrow. Conversation search goes back one year, and looking up one shopper by email has no date limit.
Why are Claude's numbers slightly different from the REP AI Console?
The REP AI MCP server counts whole days in UTC. The REP AI Console may show your local time, so the first or last day of a period can be slightly different.
Why does the assistant say it can't answer a question?
The connection is missing the permission that question needs. For example, reading message text needs The actual messages, and looking up one shopper needs Who the shopper was. Click Edit on the connection in the REP AI Console, add the permission and ask again. You don't need to reconnect.
Ask your next store question in Claude
Already on REP AI? Connect in a few clicks, then manage the connection in the REP AI Console. New to REP AI? Start your free trial or book a demo to see REP sell and support on your store.
