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The AI commerce agent for food and beverage brands

REP AI helps shoppers choose the right flavor, understand ingredients, build bundles, manage subscriptions, and get fast help when something arrives wrong, late, melted, or missing.

4.9 stars

4.9 stars on G2

Voted Best

Voted best support platform on G2 (2026)

60+

 5-star reviews on Shopify

One AI brain for sales and support

A shopper might compare flavors on a product page or ask about allergens in chat. REP AI gives CPG brands a single connected AI agent trained on product details, policies, and customer context that influence both the first purchase and the next.

Trained on your products

Answers questions using your catalog, flavors, ingredients, nutritional details, dietary tags, allergens, serving sizes, pack sizes, subscriptions, bundles, promotions, and help docs.

Built with guardrails

Helps shoppers understand what they are buying before they put it in their cart, from taste and texture to dietary fit, ingredient transparency, and how the product should be used.

Optimized over time

Use missed questions, conversation insights, and performance data to see which flavors confuse shoppers, which dietary questions come up most often, which products need clearer education, and which support issues are creating repeat tickets.

Pulls from your knowledge base

It learns from your Shopify catalog, product pages, ingredient pages, nutrition panels, allergen information, recipe content, FAQs, subscription rules, shipping policies, freshness guidance, return policies, promotion details, and approved brand content.

Active across channels

Facebook Messenger, Instagram, and WhatsApp conversations can appear in REP Console’s Live Conversations view, so questions from social posts, creator campaigns, recipes, product drops, and web chat are not scattered across disconnected workflows.

Built for performance

Faster widget load speeds help customers get answers while they are comparing flavors, checking ingredients, building a bundle, or deciding whether to subscribe.

Built for the questions food & beverage shoppers actually ask

Flavor, taste, and texture guidance
Use case 1

Help shoppers understand flavor profiles, sweetness level, texture, spice level, caffeine level, serving style, and how products compare before they commit to a pack, bundle, or subscription.

Example question: “Which flavor is the least sweet if I’m new to this?”
Ingredient, nutrition, and dietary fit
Use case 2

Answer questions about ingredients, nutrition facts, allergens, dietary preferences, certifications, serving sizes, caffeine, sugar, protein, sodium, or other product details using approved brand content.

Example question: “Is this gluten-free and does it contain peanuts?”
Bundles, variety packs, and first-order guidance
Use case 3

Guide first-time customers toward the right starter pack, variety box, sampler, bundle, or subscription based on taste preferences, household size, goals, budget, and how often they plan to consume the product.

Example question: “I’ve never tried your drinks before. Which variety pack should I start with?”
Recipes, usage, and preparation support
Use case 4

Help customers understand how to use, prepare, store, mix, cook, serve, or pair products so they get a better experience after they buy.

Example question: “Can I use this protein powder in coffee, or does it only work in smoothies?”
Shipping, freshness, and delivery expectations
Use case 5

Answer questions about delivery timelines, temperature-sensitive shipping, melted items, freshness, storage, tracking, address changes, delayed packages, and what to expect when an order arrives.

Example question: “My chocolate arrived melted. What should I do?”
Subscription changes, reorders, and replenishment
Use case 6

Support customers when they want to change flavor, skip an order, update delivery cadence, pause a subscription, reorder a favorite, or build a recurring box that actually matches how fast they consume the product.

Example question: “I’m going through this faster than expected. Can I switch to every two weeks?”
Cross-sells, pairings, and pantry-building recommendations
Use case 7

Use the complementary item recommendations Sales Skill to recommend flavor pairings, recipe add-ons, bundles, limited drops, refills, accessories, or complementary products directly in the conversation.

Example question: “What should I add to my coffee subscription if I like caramel and chocolate flavors?”

How Ritual Zero Proof increased CVR by 5X with Rep and Klaviyo

Ritual Zero Proof’s business continued to surge. The company enjoyed an 80% year-over-year increase. In the end, shoppers just wanted to trust RZP's claims. And Rep’s AI concierge played a large part in their continued growth because it helped answer questions quickly and conversationally.

Easily track revenue attribution from every conversation

Rep AI actively drives conversion from every conversation.

Recommend products based on real-time behavior
Upsell and cross-sell inside conversations
Use AI Sales Skills like complementary item recommendations and coupon lookup to move shoppers closer to purchase
Recover abandoned shoppers before they leave
Track “Redirects to PDP” and “Redirects to Checkout” to see how AI conversations influence product discovery and purchase intent
Convert high-intent traffic instantly, 24/7

Support, sales, and merchandising work together in one flow.

From reactive support → autonomous execution

Rep AI doesn’t just respond, it takes action.

Resolve order issues, cancellations, and FAQs instantly
Trigger workflows across systems
Analyze email tickets across the full funnel, including how many were analyzed, blocked, escalated, or resolved
Show when a ticket was resolved by AI with a timestamped inbox indicator
Route complex cases with full context
Continuously learn from gaps and missed questions

This is what an agentic system looks like in production.

One system for every support workflow

Your support operations shouldn’t live across disconnected tools. Neither should your team.

Rep AI gives you one enterprise ecommerce helpdesk software system for:

On-site chat
Email
End-to-end CSAT collection inside REP Inbox, including survey triggers, ratings, comments, and analytics dashboards
AI resolution visibility with timestamped “Ticket resolved by AI” indicators
Ticket routing and escalation
Multi-factor authentication for secure REP Console access
SLA management

With one system managing enterprise support from resolution to handoff.

Strategic insights that drive action

Every interaction becomes usable data.

Identify friction points and conversion blockers
Surface missing information customers are asking for
See how many email tickets were analyzed, blocked, escalated, or resolved by AI
Track performance by workflow, scenario, or channel
Monitor CSAT ratings, comments, and trends from AI-supported conversations
Feed insights into marketing, CX, and product teams
Measure conversion actions like Redirects to PDP and Redirects to Checkout

Beyond basic analytics, REP AI provides a feedback loop for growth.

One wellness-trained agent across every customer conversation

Web chat

Email

Social

WhatsApp

Product page widget

Fullscreen shopping assistant

Product discovery search widget

Proven impact for health and wellness brands

5x ROI

Achieve 5X ROI or better in their first 30 days

20% CVR

AI-assisted sessions see conversation rates above 20%

16% AOV

Up to 16% lift in AOV on AI-generated sales

And set up takes just 6 clicks (which we do for you).

14-day free trial · 5x ROI guarantee · No credit card required

Got questions?

How does Rep AI help shoppers choose among different flavors, bundles, and subscriptions?

Rep AI helps shoppers compare flavors, understand taste profiles, and find products that match their preferences. It can also recommend starter packs, bundles, subscriptions, and variety boxes based on a customer’s goals, budget, and purchase intent.

Can Rep AI answer ingredient, allergen, and nutrition questions accurately?

Absolutely. Rep AI uses your approved product information, nutrition data, allergen details, dietary tags, and knowledge base content to answer customer questions. Built-in guardrails help keep responses aligned with your brand's approved information.

What makes Rep AI different from a traditional food and beverage chatbot?

Most food and beverage chatbots answer questions after shoppers ask them. Rep AI can proactively engage visitors, identify purchase intent, recommend products, suggest bundles, and help customers add items to their cart. It supports both sales and customer service in a single experience.

What kind of ROI can my food and beverage brand expect with Rep AI?

Food and beverage brands commonly measure ROI through conversion, retention, and revenue. In Rep AI’s case, Fresh Roasted Coffee reported a 2.9x higher conversion rate and 19% higher annual revenue. Another brand, Ritual Zero Proof, achieved a 5x lift in CVR and a 25% conversion rate from email subscriptions to same-session purchases. Results vary, but Rep AI gives teams clear visibility into how customer conversations influence revenue.

How quickly can a food and beverage brand launch Rep AI on Shopify?

Rep AI is built for quick deployment. Shopify brands can go live in as few as six clicks. The platform connects to your catalog, product content, and knowledge base without lengthy implementation projects or custom development.