REP AI vs. Richpanel: Proactive AI commerce or support automation?
Richpanel is an AI-native ecommerce helpdesk that resolves support tickets. REP AI proactively engages shoppers, guides product discovery, automates support, and uncovers revenue opportunities hidden inside customer conversations.
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REP AI vs. Richpanel: The quick answer
REP AI’s Proven Impact
5x ROI
20% CVR
16% AOV
What is REP
REP AI is an AI commerce platform for ecommerce brands that combines an AI sales agent, AI support agent, AI helpdesk, and shopper intelligence layer.
Ecommerce brands need a platform built for them. Shopper conversations aren’t only support issues, they’re buying signals. REP AI understands ecommerce context, product discovery, buying hesitation, cart momentum, post-purchase support, and revenue-driving conversations.
Many visitors leave because they can’t find the right product, have unanswered questions, or become overwhelmed with options. REP AI identifies those moments and starts conversations to engage shoppers before they become tickets, abandoned carts, or lost sales.
REP AI treats customer interactions as buying opportunities. When customers ask questions, REP AI will answer first, then follow up with helpful suggestions like product comparisons, bundles, cross-sells, and other recommendations.
Support conversations contain valuable information. Customer reveal why they hesitate, the information they feel is missing, competitors they’re looking at, and more. REP AI transforms this data into structured business intelligence that’s shared across all teams.
Richpanel is built around customer service operations. REP AI is built around the full ecommerce customer journey, providing support shoppers before purchase, resolving issues after purchase, and turning those conversations into insights your team can use.
A sale is attributed to REP AI only when the AI helped during the shopping session, such as recommending a product or answering a question. If the shopper only clicked the chat icon, got a greeting, asked for a human, or received an unhelpful answer, REP filters that sale out.
Don't take our word for it.
"We saw a 13% conversion rate with Rep last month. The outcomes were truly remarkable, with an astonishing 97% of customer requests being successfully handled by their AI."
“This is a game-changer and has reduced our customer service tickets by a huge amount. Worth it and great support!”
“Rep is a fantastic service at it's base. A personalized AI driven helper, smoothing. out kinks in CX and guiding customers to the products they want to buy while maximizing AOV.”
“These guys are amazing. Incredible investment for my business. I’m solving a lot more problems for customers with a lot less effort. And it gets better and better over time. Zero regrets and great team making sure I get the best results.”
REP AI vs. Richpanel pricing and setup
What business outcome are you paying for?
Which is better for your use case?
Choose REP AI if you want to…
Proactively engage shoppers before they leave
Recommend products using Shopify catalog data and shopper intent
Replace static quizzes or passive site search with conversational product discovery
Automate support requests while also improving conversion and retention
Keep sales, support, and shopper intelligence in one AI commerce system
Turn customer questions into marketing, merchandising, and CRO insights
Launch an ecommerce-specific AI agent without implementing a broad enterprise service platform
Run a more efficient, more profitable ecommerce business
Live in days, not months
Got questions?
Rep AI makes more sense when an ecommerce brand wants AI to do more than resolve support tickets. It is built for brands that want to improve conversion, guide product discovery, proactively engage shoppers, automate support, and turn conversations into insights for marketing, merchandising, and CRO.
Rep AI is built to engage shoppers before they leave, answer product questions in real time, guide discovery, and recommend products based on catalog data and shopper intent. That makes it more useful for brands that want AI to improve conversion before the conversation turns into a support case.
Richpanel supports recommendations inside a support workflow, but Rep AI is built much more directly around guided shopping, conversational product discovery, checkout guidance, and AI-assisted revenue attribution. Richpanel is more helpdesk-first, while Rep AI is more storefront- and conversion-first.
Both are built for ecommerce, but they serve different priorities. Richpanel is a better fit for Shopify brands focused on helpdesk operations, self-service, and support automation, while Rep AI makes more sense for brands that want Shopify-native product guidance, proactive engagement, and shopper intelligence tied to conversion.
Rep AI offers a usage-based entry tier at $10 per 3,000 monthly sessions, and its higher plans use fixed monthly or annual pricing with included traffic limits. Annual billing lowers the effective rate. Richpanel publicly prices around $0.20 per AI-handled conversation plus $100 per helpdesk seat. In practice, Rep AI prices around traffic and ecommerce AI usage, while Richpanel prices around support conversations and helpdesk seats.