Every comment on your Instagram and Facebook posts, handled
REP AI hides spam and fake sellers, flags complaints for your team and answers product questions under your posts and ads, using your catalog, shipping times and return policy.
REP AI turns the comments under your posts and ads into answered questions, a clean feed and more sales.
- Hides spam, scams, fake sellers and abuse using rules you write in plain English
- Flags complaints and anything it is not sure about for your team to decide
- Answers product, sizing and shipping questions under your posts within minutes
- Replies only when a reply adds value, such as a real question or a shopper ready to buy
- Lets you test any comment on a real post before anything goes live
How to use REP AI on Instagram and Facebook comments
When a shopper asks a question under a post, Reel or ad, REP AI answers in the comment thread with the right product, size or shipping detail from your store, so the next shopper sees the answer too.
Write rules like "hide anyone selling fake copies of our products" in plain English. REP AI finds the matching comments and hides or deletes them, with no keyword lists to keep up to date.
A comment like "3 emails and no answer" is flagged for your team instead of hidden. Anything REP AI is not sure about waits in a Needs decision queue, so a person makes the call.
In Test & Train, pick a real post, paste a comment and see what REP AI would hide, flag or reply, without posting anything. Add FAQs or reply instructions and test again. Test & Train is free.
AI Social brings Instagram, Facebook and WhatsApp together in the Console, with your messages, comment moderation, comment replies and testing, and what REP AI hid, flagged and answered.
See where you’re leaving revenue on the table
Most brands underestimate how many buying questions sit unanswered under their posts and ads.
From sizing questions nobody answered to spam that makes a feed look abandoned, those gaps add up quickly. Get a free audit of your website, support, and social channels, and see how agentic AI can step in to engage customers instantly and convert more high-intent traffic.
How REP AI works
REP AI learns from your Shopify catalog, FAQs, shipping times and return policy, so every comment reply is accurate and on-brand.
Comment replies are public, so REP AI answers only when a reply helps, keeps it short and points the shopper to the right product.
You write the moderation rules and reply instructions, choose hide or delete, and decide on every comment REP AI is not sure about. Hiding can be undone.
Add FAQs or reply instructions in Test & Train and test the same comment again, so the next reply is better.
Proven impact for sales teams
Rep plugs into the tools you already use, while replacing the ones slowing you down
A unified commerce engine built around how customers actually shop
Most tools treat your website, support, and marketing as separate systems. REP AI connects them.
REP AI connects them:
Explore every channel
REP AI works across every customer touchpoint. See how it drives revenue and support across the rest of your stack:
See it in action
Short demos of these features in REP AI, each with chapters and a full transcript.
Stop leaving questions unanswered under your posts
Every comment is a shopper deciding in public. REP AI makes sure buying questions get an answer, spam disappears and complaints reach your team.
Got questions?
Yes. Write moderation rules in plain English in AI Social > Comment Moderation, and REP AI hides or deletes the comments that match, such as spam, scams, fake sellers or abuse. Comments it is not sure about wait in a Needs decision queue for your team.
Hiding a comment can be undone; deleting cannot.
Yes. Turn on Comment Replies in AI Social, and REP AI answers comments when a reply adds value, such as a product, sizing or shipping question, using your catalog, shipping times and return policy.
Comment replies start switched off, and you can always answer a comment yourself from the Console.
No. REP AI replies when a reply adds value: a real question, a sizing or shipping doubt, or a shopper who is ready to buy. Spam is hidden instead, and complaints are flagged for your team to answer.
No. You describe what to hide in plain words, such as "anyone selling fake copies of our products", and REP AI reads each comment for what it means, not for exact words.
Yes. In AI Social > Test & Train, choose a post, Reel or ad, paste a comment and see whether REP AI would hide it, flag it or reply, and what it would say, without posting anything.
Test & Train is free for every REP AI account.
Comment moderation and replies are part of the Omnichannel AI add-on. Each comment thread REP AI answers counts as one Omnichannel AI ticket; replies to simple praise and replies your team sends are free.
Eligible merchants on a paid plan can try Omnichannel AI with 70 free tickets, once per store.
Within minutes. REP AI checks new comments every few minutes, so a buying question gets an answer while the shopper is still looking at the post.
In the Console under AI Social, which brings Instagram, Facebook and WhatsApp together: Overview, Messages, Comment Moderation, Comment Replies and Test & Train.
