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The AI commerce agent for sports and fitness brands

Sports and fitness buyers shop by goal, activity, skill level, body, schedule, environment, and performance needs. REP AI helps brands guide shoppers to the right products, bundles, sizes, and support answers across chat, email, social, and WhatsApp.

4.9 stars

4.9 stars on G2

Voted Best

Voted best support platform on G2 (2026)

60+

 5-star reviews on Shopify

One AI brain for sales and support

Sports and fitness shopping is highly situational. A runner needs the right shoe for mileage and terrain. REP AI gives performance brands one connected AI agent trained on the product knowledge, customer context, and support workflows that influence the sale.

Trained on your products

Answers questions using your catalog, sizes, fit notes, materials, sport types, performance specs, equipment dimensions, compatibility details, bundles, subscriptions, promotions, and help docs.

Built with guardrails

Control tone, claims, escalation rules, and sensitive topics so your AI stays aligned with your brand and policies.

Optimized over time

Use missed questions, conversation insights, and performance data to see which products need clearer guidance, which sizing questions slow shoppers down, which support issues repeat, and which buying moments lead to conversion.

Pulls from your knowledge base

It learns from your Shopify catalog, product pages, size guides, comparison guides, training content, equipment specs, warranty policies, shipping rules, return policies, subscription details, promotion details, and approved brand content.

Active across channels

Facebook Messenger, Instagram, and WhatsApp conversations can appear in REP Console’s Live Conversations view, so questions from athlete content, team campaigns, product drops, social proof, and web chat are not scattered across disconnected workflows.

Built for performance

Faster widget load speeds help shoppers get answers while they are comparing gear, checking size or compatibility, building a kit, or deciding whether to check out.

Built for the questions luxury & jewelry shoppers actually ask

Activity and goal-based product guidance
Use case 1

Help shoppers choose the right product based on their sport, training style, fitness goal, experience level, environment, or intended use.

Example question: “I’m training for my first half marathon. Which shoes should I start with?”
Size, fit, and performance confidence
Use case 2

Answer questions about sizing, fit, compression, support level, stretch, grip, cushioning, weight, durability, and how products perform during actual movement.

Example question: “Should I size up in these leggings if I’m between sizes?”
Equipment specs and compatibility
Use case 3

Help shoppers understand whether equipment fits their space, works with what they already own, supports their weight or training needs, or includes the right parts and accessories.

Example question: “Will this bench fit with my rack, and how much weight does it support?”
Team, season, and event-driven shopping
Use case 4

Support customers buying for a season, tournament, race, class, team, camp, or deadline-driven moment where timing, sizing, and availability matter.

Example question: “My kid starts soccer next week. What gear do we need in the right size?”
Shipping, returns, warranty, and damaged item support
Use case 5

Resolve common sports and fitness support issues like delayed orders, missing equipment parts, damaged items, warranty questions, wrong sizes, exchanges, returns, and replacement requests.

Example question: “My resistance bands arrived missing one band. Can you help?”
Subscription, replenishment, and routine support
Use case 6

Help customers manage subscriptions, reorders, refills, replacement parts, recovery products, supplements, accessories, or training essentials they buy on a recurring basis.

Example question: “Can I switch my recovery drink subscription from monthly to every two weeks?”
Kit-building, bundles, and complementary recommendations
Use case 7

Use the complementary item recommendations Sales Skill to recommend complete kits, accessories, replacement parts, training add-ons, recovery products, apparel pairings, or sport-specific bundles directly in the conversation.

Example question: “What else do I need if I’m setting up a home gym?”

How Nutrabio Boosted Sales and Simplified Support with Rep AI

For Nutrabio Labs, excellence is not just a goal—it’s their brand. With over 400 premium supplements in their catalog, they pride themselves on offering products that support every stage of their customers’ health journeys.

Easily track revenue attribution from every conversation

Rep AI actively drives conversion from every conversation.

Recommend products based on real-time behavior
Upsell and cross-sell inside conversations
Use AI Sales Skills like complementary item recommendations and coupon lookup to move shoppers closer to purchase
Recover abandoned shoppers before they leave
Track “Redirects to PDP” and “Redirects to Checkout” to see how AI conversations influence product discovery and purchase intent
Convert high-intent traffic instantly, 24/7

Support, sales, and merchandising work together in one flow.

From reactive support → autonomous execution

Rep AI doesn’t just respond, it takes action.

Resolve order issues, cancellations, and FAQs instantly
Trigger workflows across systems
Analyze email tickets across the full funnel, including how many were analyzed, blocked, escalated, or resolved
Show when a ticket was resolved by AI with a timestamped inbox indicator
Route complex cases with full context
Continuously learn from gaps and missed questions

This is what an agentic system looks like in production.

One system for every support workflow

Your support operations shouldn’t live across disconnected tools. Neither should your team.

Rep AI gives you one enterprise ecommerce helpdesk software system for:

On-site chat
Email
End-to-end CSAT collection inside REP Inbox, including survey triggers, ratings, comments, and analytics dashboards
AI resolution visibility with timestamped “Ticket resolved by AI” indicators
Ticket routing and escalation
Multi-factor authentication for secure REP Console access
SLA management

With one system managing enterprise support from resolution to handoff.

Strategic insights that drive action

Every interaction becomes usable data.

Identify friction points and conversion blockers
Surface missing information customers are asking for
See how many email tickets were analyzed, blocked, escalated, or resolved by AI
Track performance by workflow, scenario, or channel
Monitor CSAT ratings, comments, and trends from AI-supported conversations
Feed insights into marketing, CX, and product teams
Measure conversion actions like Redirects to PDP and Redirects to Checkout

Beyond basic analytics, REP AI provides a feedback loop for growth.

One wellness-trained agent across every customer conversation

Web chat

Email

Social

WhatsApp

Product page widget

Fullscreen shopping assistant

Product discovery search widget

Proven impact for health and wellness brands

5x ROI

Achieve 5X ROI or better in their first 30 days

20% CVR

AI-assisted sessions see conversation rates above 20%

16% AOV

Up to 16% lift in AOV on AI-generated sales

And set up takes just 6 clicks (which we do for you).

14-day free trial · 5x ROI guarantee · No credit card required

Got questions?

How can AI help sports and fitness shoppers choose the right products?

Sports and fitness purchases depend on goals, skill level, training style, body type, and intended use. Rep AI helps shoppers find products that match their specific needs with personalized recommendations and product guidance throughout the buying journey.

Can Rep AI accurately handle sizing, fit, and equipment compatibility questions?

Yes. Rep AI uses your catalog, size guides, fit information, product specifications, and compatibility data to answer customer questions. This helps shoppers make more confident decisions while reducing sizing issues and support requests.

What makes Rep AI different from a traditional sports and fitness chatbot?

Most chatbots wait for shoppers to ask questions. Rep AI is different. It can proactively engage visitors, identify hesitation, recommend products, suggest bundles, and guide customers toward purchase. The platform unifies both revenue generation and customer service under a single OS.

Will Rep AI replace my support team or sales associates?

No. Rep AI handles repetitive questions and routine support requests while helping shoppers find the right products faster. Complex situations can be routed to your team with full conversation context, allowing staff to focus on higher-value interactions.