Can REP AI reply to Instagram comments? Yes, from your catalog
Yes: REP AI answers product questions under your Instagram posts, Reels and ads, checking your store catalog and policies and replying only when it has enough information for a real answer. You turn on Comment Replies once in AI Social, and REP AI answers new eligible comments automatically.

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Transcript
A question under your post
A product question arrives under an Instagram post, where other shoppers can see the answer too.
Turn on Comment Replies
The merchant turns on comment replies once, and REP starts answering new eligible comments automatically.
An answer from the catalog
It checks the store's catalog and policies, then replies when it has enough information to give a real answer.
Common questions
Can REP AI reply to comments on my Instagram posts?
Yes. Once you turn on Comment Replies in AI Social, REP AI answers new eligible comments on your posts, Reels and ads, using your store catalog and policies.
Does REP AI reply to every Instagram comment?
No. It replies when it has enough information from your catalog and policies to give a real answer, such as a sizing or stock question.
Can other shoppers see the answer?
Yes. The reply is posted under the comment on your post, so every shopper who reads the comments sees it too.
See it working on your own store.