Can REP AI react with emojis in Instagram DMs? Yes, like a person
Yes, REP AI now and then reacts to a shopper's DM with an emoji before it replies, the way a person on your team would, for example a sad face when an order arrives broken. It works on Instagram, Facebook Messenger and WhatsApp with nothing to set up, adds at most 3 reactions per chat, and shows each one in the Console and in Rep Inbox; there is no on/off switch, so to stop it add “don't use emojis” to your AI instructions.

Chapters
Transcript
Reacting to a broken order
A shopper's vase arrived in pieces. Before REP writes a word, it reacts to her message with a sad face, the way a person on your team would.
Matching a happy shopper
When a shopper is thrilled, REP can match the mood. It picks from six emojis, and the reaction never changes what the reply says.
When it holds back
Most messages get no reaction at all. REP holds back on everyday questions, on formal threads, and wherever a store's instructions say no emojis.
What your team sees
Each reaction is saved on the conversation, so your team sees exactly what the shopper saw and when.
Common questions
Does REP AI react to every message?
No. It adds at most 3 reactions per chat and none for an angry shopper; most messages get no reaction.
Can I turn off REP AI emoji reactions?
There is no on/off switch; add “don't use emojis” to your AI instructions and REP holds back.
Where can my team see the reactions REP AI sent?
In the Console and in Rep Inbox, saved on the conversation so your team sees exactly what the shopper saw and when.
See it working on your own store.