How REP AI answers Instagram DMs about your Reels and posts
REP AI reads the Instagram or Facebook post a shopper is messaging about, including what a shared Reel shows, says and writes on screen, and answers from it. It works on comments, story replies, shared Reels and Click-to-Message ads with nothing new to switch on, and when Meta won't hand a post over, REP says so instead of guessing.

Chapters
Transcript
A shared Reel arrives
A shopper sends back one of the store's own Reels and asks a question about it.
REP watches the Reel
REP watches the video itself, what's shown, what's said out loud, and the words on screen. Each post is watched once, then reused.
Answered from the Reel
So the answer comes from the Reel. The technique she demonstrates, and the code written across it.
Your instructions, no setup
Instructions that point at a topic fire on the right post, in the same list you already use. Nothing new to switch on.
When Meta withholds a post
And when Meta won't hand the post over, REP says so, instead of guessing at it.
Common questions
Can REP AI see the Instagram post or Reel a shopper is asking about?
Yes. REP AI knows which Instagram or Facebook post a shopper is replying to or sharing, and for a Reel it takes in what is shown, what is said and the text on screen.
Do I need to set anything up for post-aware replies?
No. There is nothing new to switch on, and instructions you already have that point at a topic apply when a post matches that topic.
What happens if REP AI can't open the post?
When Meta doesn't hand the post over, REP tells the shopper it can't open that one and asks for the detail it needs, instead of guessing.
See it working on your own store.