REP AI vs Chatty: Which Is Better for Shopify in 2026?

Which is better for Shopify, REP AI or Chatty? It depends on traffic and budget. Chatty suits stores that want a low-cost AI sales agent with live chat, a free plan and a Built for Shopify badge. REP AI suits Shopify brands that want behavior-triggered selling, one AI for sales and support, and pricing by store sessions.

Last updated November 6, 2026. We read Chatty's home and pricing pages at chatty.net, its Shopify App Store listing and REP AI's live pages on that date.

What are REP AI and Chatty?

Both tools put an AI sales agent on your Shopify store. They differ in how they price it and how far past the website they go.

What is Chatty?

Chatty is an AI sales agent and live chat app for Shopify. Its site says it answers shopper questions, recommends products and adds items to the cart, and your team can take over in live chat. Email, Instagram, Messenger and WhatsApp messages land in one inbox next to store chat. It lists integrations with Shopify, Gorgias, Zendesk, Klaviyo, Joy and Shopify Flow.

What is REP AI?

REP AI is a conversational commerce platform for Shopify brands. It combines an AI sales agent, AI support and a shared inbox. REP AI is SOC 2 Type II certified and lists 35+ integrations, including Shopify, Gorgias, Zendesk, Klaviyo and HubSpot.

How do REP AI and Chatty compare side by side?

The table uses REP AI's live product pages, Chatty's own pages and both Shopify App Store listings as read on November 6, 2026.

How do they compare on sales?

This is where the two tools overlap most. Both are selling agents first, so the differences are in triggers, plan gating and how sales are counted.

Proactive engagement

REP AI watches behavioral signals such as hesitation, comparison behavior and disengagement. It opens a conversation only when thresholds you configure are met, not on timers or blanket popups. Chatty also reaches out first on the product page and nudges shoppers at the cart. Its Shopify listing shows Proactive engage and automatic abandoned cart recovery on the Pro plan, which costs $68.99 per month, so check which plan includes the behavior you want.

Product recommendations and cart

Both recommend products and let shoppers add to cart inside the chat. Chatty suggests one product for each need and lets shoppers choose a variant. REP AI answers objections, narrows options and recommends complementary items from the live catalog, and shoppers can also remove items or change quantities in the conversation. It offers a discount code only in the moments you define.

Revenue attribution

Both show revenue tied to conversations. REP AI reports AI-attributed conversion tracking and counts a sale only within 24 hours of the conversation, which keeps the numbers conservative. Chatty's site says its assisted revenue counts orders placed within 7 days of a Chatty chat. The two windows are different, so the figures are not directly comparable. Chatty's published results, including its October 2026 test of 300 AI replies, were run by Chatty itself. Our sales agent page explains how REP AI does it.

How do they compare on support automation?

Chatty's site says it can change the address on an unfulfilled order, look up tracking and take return requests. Its listing shows AI order tracking from the Basic plan and a Free plan that answers FAQs and recommends products.

REP AI confirms the order with two details, then gives the live status, carrier, last scan and tracking link. It starts returns and exchanges under your policy, including through apps like Loop, and updates the address on orders that have not shipped. With Recharge it can skip a delivery or change a subscription after the shopper says yes. Each action has its own switch, and guardrails block sensitive topics such as medical, political and regulatory ones.

Which channels does each tool cover?

Both go beyond the website. Chatty brings email, Instagram, Messenger and WhatsApp messages into one inbox next to store chat, and its Shopify listing lists AI reply on socials on the Pro plan. Chatty's pages do not say which plan each channel needs, so confirm before you buy. REP AI covers web chat, email, Instagram, Facebook and WhatsApp on one shared knowledge base, bills AI answers on email, Instagram, Facebook and WhatsApp at $0.75 per AI-resolved conversation, and shows shoppers' photos, voice notes and videos in the conversation.

How do the helpdesk and human handoff differ?

Chatty lets your team take over from the AI in live chat, and the AI hands off when a shopper asks for a person or asks something it cannot answer. Chatty Helpdesk, with email tickets, priorities and assignees, is labeled early access and enabled on request. If you use Gorgias or Zendesk, Chatty saves resolved chats with a customer email there as tickets.

REP AI works two ways. It has its own inbox, Rep Inbox, and it hands conversations off with full history to Gorgias, Zendesk, Freshdesk, Kustomer, Salesforce Service Cloud or Help Scout. That suits brands that already run a helpdesk. If a full helpdesk is your bigger decision, see our REP AI vs Gorgias comparison.

How hard is setup for each tool?

Chatty offers a free plan to try the AI on a new store, a preview on your own store and a free 20-minute demo call. REP AI's support page says most brands connect Shopify and their help center and go live within minutes. Both have a low-risk start, so the practical test is to install each one and ask real shopper questions.

How does pricing compare?

How does REP AI pricing work?

REP AI plans are priced by your store's monthly website sessions. Sales starts at $12 per month for up to 3,000 sessions, and the price rises with sessions. Support starts at $49 per month and Concierge, which combines both, at $130 per month, each for up to 10,000 sessions. Yearly billing costs 20% less. Website AI is not metered by resolutions. Email, Instagram, Facebook Messenger and WhatsApp are billed at $0.75 per AI-resolved conversation. Rep Inbox starts at $8 per month for 50 tickets, plus $20 per agent per month, on a paid plan. Stores above 500,000 sessions get custom pricing. Every plan includes a 14-day free trial, and no credit card is required. See the pricing page for current plans.

How does Chatty pricing work?

As listed on Chatty's site and Shopify listing on November 6, 2026, Chatty has a Free plan with 50 AI conversations a month, Basic at $19.99 for 100, Pro at $68.99 for 500 and Plus at $199 for 1,000. Extra AI conversations cost $0.40 each on paid plans, and you can set a spending cap. The Free plan stops at 50. Human chats are unlimited on every plan, and yearly billing saves up to 15%. Basic, Pro and Plus have a 7-day free trial.

The difference to plan for: Chatty's cost grows with the number of AI conversations, while REP AI's grows with store traffic and resolved messaging conversations. Which costs less depends on your traffic and how many shoppers chat, so run both numbers.

Who should choose REP AI and who should choose Chatty?

Chatty is a good fit if

You run a small or mid-size store, want a free or low-cost start and want live chat and an AI sales agent in one app. Chatty's Shopify listing carries the Built for Shopify badge and a 4.9 rating from 1,898 reviews, higher than REP AI's 4.5 from 125 on the same date.

REP AI is a good fit if

Selling is the main job and traffic-based pricing suits you. REP AI suits Shopify brands that want behavior-triggered engagement, controlled discounts, one AI for sales and support, and a built-in helpdesk option in Rep Inbox, and that may already use Gorgias or Zendesk.

What if you are unsure?

Run both on the same store. Chatty's free plan and REP AI's 14-day trial make that easy. Compare accuracy on a fixed list of 30 real shopper questions, check what each reports as revenue, and see how handoff works for your team.

FAQ

Is Chatty or REP AI better for Shopify?

It depends on the store. Chatty fits stores that want a free or low-cost AI sales agent with live chat. REP AI fits Shopify brands that want behavior-triggered selling, one AI for sales and support, and pricing by store sessions.

Can I switch from Chatty to REP AI?

Yes. Install REP AI from the Shopify App Store, connect your store and help center, and run it next to Chatty during the 14-day free trial. When you are happy, remove the Chatty widget so shoppers see one chat. REP AI's guided migration covers helpdesks such as Gorgias and Zendesk, not chat apps, so export anything you want to keep from Chatty first.

Does Chatty have a free plan?

Yes. As listed on Chatty's site and Shopify listing on November 6, 2026, the Free plan costs $0 and includes 50 AI conversations a month. Paid plans start at $19.99 per month. REP AI plans start at $12 per month, and every plan has a 14-day free trial with no credit card.

How are Chatty and REP AI priced?

Chatty prices by plan and AI conversations, with $0.40 for each extra on paid plans. REP AI website plans are priced by monthly store sessions, and messaging channels cost $0.75 per AI-resolved conversation.

Does Chatty include a helpdesk?

Chatty has live chat and a shared inbox, and says Chatty Helpdesk is in early access on request. REP AI has its own helpdesk, Rep Inbox, as an add-on on a paid plan, and hands off to Gorgias, Zendesk and other helpdesks.