Case study

How Herbaly lifted conversions by 15.3% with personalized product recommendations

Herbaly
 by the numbers
15.3%
Conversion Rate

Industry:
Personal Products

Platform:
Shopify + Gorgias

Challenge:
Educate and reassure shoppers new to the self-love game.

Solution:
Answering in-the-moment questions and busting self-love myths to guide shoppers right the way through to the sale.

Results:
Increased conversions, more shopper confidence, and reduced pressure on the customer support team.

Industry

Consumer Packaged Goods (CPG)

Platform

Shopify

Challenge

Increase conversions on ad landing pages by helping shoppers find the right herbal tea for their unique health needs.

Solution

Embedding Rep’s AI-powered sales associate on ad landing pages guided shoppers toward right-fit products.

Results

Personalized product recommendations led to an uptick in conversion rates and helped drive additional sales from on-the-fence shoppers.

Challenge

Vush couldn’t keep up with the influx of pre-purchase questions from self-love newbies

While there’s no shame in the self-love game, Vush found that people had questions before dropping a hundred bucks on a sex toy. Nervous newcomers were keen to find out more about the brand’s products, like how they worked and what they were good for, which led to an influx of pre-purchase tickets that put a lot of pressure on the support team.

While the team was keen to help, it was impossible to answer every query in real-time. This killed the moment and shoppers lost their nerve, leading to a drop in conversions. What’s more, shoppers didn’t always feel comfortable reaching out to a live agent to discuss the intimate details of their bedroom antics, which left Vush looking for a delicate, on-demand solution.

The Solution

On-demand education and support for nervous, first-time buyers

Vush partnered with Rep AI to tackle both pre- and post-purchase questions with the goal of reducing the customer service team’s workload. Discrete education was top of the to-do list, and the brand used Rep to guide shoppers to relevant blog posts and research. With self-select options that include further reading on sexual wellness, customer care, reviews, and a product match quiz, shoppers are given the reassurance and confidence they need to make a purchase.

And, if the query requires a human touch, Rep’s integration with Gorgias seamlessly moves the conversation to a real agent for extra special care and attention. Vush has strategically customized its chatbot to deliver short answers and direct shoppers to relevant blog posts where they can explore more information about Vush’s mission and products. Perhaps the biggest draw is that Rep can identify shoppers who’ve shown an interest but are too shy to take the plunge.

“Implementing Rep has really helped us broach people when it looks like they’re exiting. We can put forward a couple of options and they have the choice to say hey, I’m a beginner, or I need some education, so we can help them embrace their journey and stay on site for longer until they feel comfortable enough to buy,”

says Fiona Scrymgeour, Marketing Director for Vush.

Industry:
Personal Products

Platform:
Shopify + Gorgias

Challenge:
Educate and reassure shoppers new to the self-love game.

Solution:
Answering in-the-moment questions and busting self-love myths to guide shoppers right the way through to the sale.

Results:
Increased conversions, more shopper confidence, and reduced pressure on the customer support team.

Industry

Consumer Packaged Goods (CPG)

Platform

Shopify

Challenge

Increase conversions on ad landing pages by helping shoppers find the right herbal tea for their unique health needs.

Solution

Embedding Rep’s AI-powered sales associate on ad landing pages guided shoppers toward right-fit products.

Results

Personalized product recommendations led to an uptick in conversion rates and helped drive additional sales from on-the-fence shoppers.

CHALLENGE

Herbaly was running an assortment of ads from Facebook and TikTok with the aim of attracting health-conscious shoppers. The ads promised a solution to fatigue, low blood sugar levels, and a healthier start to the day, but the conversion rates on the accompanying landing pages were low.

The team tried everything to move the needle—they optimized page titles, calls-to-action, and images, but still struggled to generate the sales they’d anticipated.

In the end, Herbaly realized that shoppers had questions. The products they were selling came with huge health benefits, but they also came with plenty of questions from people who were keen to know whether a simple cup of tea was the answer to their unique health problems.

Dealing with such a personal solution meant Herbaly had to find a way to answer shopper questions while they were still actively in buy mode.

“We always wanted a chatbot, but they required too many resources to build and the solutions were never revenue-focused. Rep was open to doing the research with our help, taking the majority of the onboarding weight on their shoulders, and allowed us to run split tests to prove the performance before signing up. We got the results and were pleased to see a 15% uplift in revenue per session. The most amazing thing about that is we launched with a minimal product, with the many optimizations to come we are excited about the long term.”

Michael KleinManaging Director, Herbaly

SOLUTION

Health is a such a sensitive and personal topic. It can be tricky to promote health benefits when everyone deals with lack of sleep, low blood sugar, or inflammation in their own way. While Herbaly’s landing pages were packed full of useful insights, benefits, and detailed product descriptions, they couldn’t tackle individual customer questions at scale.

To do this, they needed a way for shoppers to ask questions and get immediate answers—but the team still needed a bit of convincing. Before committing to anything, Herbaly wanted to test the AI to see if it could increase conversion rates and drive more sales.

Herbaly set up an A/B test to analyze two identical landing pages running from the same ads. The only difference was that one of the landing pages had Rep embedded in the bottom right corner. The test ran long enough to gather enough data to see whether there was an uplift in conversion rates between the two pages.

RESULTS

When Herbaly embedded Rep’s AI on its landing page, the chatbot was able to guide shoppers toward the right product. It did this by asking a series of questions such as, “What’s your most important ingredient?” and, “What health benefit are you looking for?” before serving a selection of right-fit products.

Through a detailed Q&A, the chatbot was able to get a better understanding of each individual customer and personalize product recommendations based on their needs. It also helped them understand the medicinal qualities of the tea and educate interested shoppers on different ingredients and health benefits.

In the end, the landing page with Rep's AI won out, generating an 15.3% lift in conversion rates. From there, it was a no-brainer for Herbaly to add Rep to their other landing pages—which also increased overall sales as a result.

The Solution

On-demand education and support for nervous, first-time buyers

Vush partnered with Rep AI to tackle both pre- and post-purchase questions with the goal of reducing the customer service team’s workload. Discrete education was top of the to-do list, and the brand used Rep to guide shoppers to relevant blog posts and research. With self-select options that include further reading on sexual wellness, customer care, reviews, and a product match quiz, shoppers are given the reassurance and confidence they need to make a purchase.

And, if the query requires a human touch, Rep’s integration with Gorgias seamlessly moves the conversation to a real agent for extra special care and attention. Vush has strategically customized its chatbot to deliver short answers and direct shoppers to relevant blog posts where they can explore more information about Vush’s mission and products. Perhaps the biggest draw is that Rep can identify shoppers who’ve shown an interest but are too shy to take the plunge.

“Implementing Rep has really helped us broach people when it looks like they’re exiting. We can put forward a couple of options and they have the choice to say hey, I’m a beginner, or I need some education, so we can help them embrace their journey and stay on site for longer until they feel comfortable enough to buy,”

says Fiona Scrymgeour, Marketing Director for Vush.

We get a lot of tickets coming through. Rep actually helped us get down to what it really is that each individual person needs. There's been a definite drop in customer support tickets.

Fiona Scrymgeour
Marketing Director for Vush.

Results

Increased conversions, fewer tickets, and satisfied customers

By automating common customer questions, Vush managed to reduce the workload of the support team and provide a better in-the-moment experience. Traffic to blog posts has shot up almost four times, and an increasing number of customers are satisfied with the experience, leading to a 10% increase in CVR. Implementing Rep has revealed a secondary benefit too.

The solution has not only increased sex toy sales, but it’s also educating new pleasure seekers and giving shoppers the confidence they need to buy extremely personal products—a win-win for Vush, whose ultimate mission is to break down the taboo of self-love talk.

Enhance your customers’ shopping experience with conversational AI

Shoppers deserve a better experience—so let's give it to them. Conversational Shopping is the future of commerce. Join us.

Rep AI - eCommerce AI chatbot that converts more and sells more | Product Hunt

How Herbaly lifted conversions by 15.3% with personalized product recommendations

Case Study

Industry

Consumer Packaged Goods (CPG)

Platform

Shopify

Challenge

Increase conversions on ad landing pages by helping shoppers find the right herbal tea for their unique health needs.

Solution

Embedding Rep’s AI-powered sales associate on ad landing pages guided shoppers toward right-fit products.

Results

Personalized product recommendations led to an uptick in conversion rates and helped drive additional sales from on-the-fence shoppers.

Herbaly

by the Numbers

15.3%
Conversion Rate

CHALLENGE

Herbaly was running an assortment of ads from Facebook and TikTok with the aim of attracting health-conscious shoppers. The ads promised a solution to fatigue, low blood sugar levels, and a healthier start to the day, but the conversion rates on the accompanying landing pages were low.

The team tried everything to move the needle—they optimized page titles, calls-to-action, and images, but still struggled to generate the sales they’d anticipated.

In the end, Herbaly realized that shoppers had questions. The products they were selling came with huge health benefits, but they also came with plenty of questions from people who were keen to know whether a simple cup of tea was the answer to their unique health problems.

Dealing with such a personal solution meant Herbaly had to find a way to answer shopper questions while they were still actively in buy mode.

“We always wanted a chatbot, but they required too many resources to build and the solutions were never revenue-focused. Rep was open to doing the research with our help, taking the majority of the onboarding weight on their shoulders, and allowed us to run split tests to prove the performance before signing up. We got the results and were pleased to see a 15% uplift in revenue per session. The most amazing thing about that is we launched with a minimal product, with the many optimizations to come we are excited about the long term.”

Michael KleinManaging Director, Herbaly

SOLUTION

Health is a such a sensitive and personal topic. It can be tricky to promote health benefits when everyone deals with lack of sleep, low blood sugar, or inflammation in their own way. While Herbaly’s landing pages were packed full of useful insights, benefits, and detailed product descriptions, they couldn’t tackle individual customer questions at scale.

To do this, they needed a way for shoppers to ask questions and get immediate answers—but the team still needed a bit of convincing. Before committing to anything, Herbaly wanted to test the AI to see if it could increase conversion rates and drive more sales.

Herbaly set up an A/B test to analyze two identical landing pages running from the same ads. The only difference was that one of the landing pages had Rep embedded in the bottom right corner. The test ran long enough to gather enough data to see whether there was an uplift in conversion rates between the two pages.

RESULTS

When Herbaly embedded Rep’s AI on its landing page, the chatbot was able to guide shoppers toward the right product. It did this by asking a series of questions such as, “What’s your most important ingredient?” and, “What health benefit are you looking for?” before serving a selection of right-fit products.

Through a detailed Q&A, the chatbot was able to get a better understanding of each individual customer and personalize product recommendations based on their needs. It also helped them understand the medicinal qualities of the tea and educate interested shoppers on different ingredients and health benefits.

In the end, the landing page with Rep's AI won out, generating an 15.3% lift in conversion rates. From there, it was a no-brainer for Herbaly to add Rep to their other landing pages—which also increased overall sales as a result.

Enhance your customers’ shopping experience with hyper-contextual and personalized conversational AI

Request a demo

Shoppers deserve a better experience—so let's give it to them. Conversational Shopping is the future of commerce. Join us.

Rep AI - eCommerce AI chatbot that converts more and sells more | Product Hunt