The AI commerce agent for beauty and cosmetic brands
Beauty shoppers compare shades, check ingredients, build routines, ask about skin concerns, and come back when it’s time to replenish. REP AI guides shoppers from product discovery to post-purchase support across chat, email, social, and WhatsApp.
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One AI brain for sales and support
A shopper might discover a product through an influencer, compare formulas on a product page, and return weeks later for a refill. Instead of splitting those conversations across disconnected tools, beauty and cosmetics brands can use one connected AI agent trained on their products, claims, routines, policies, promotions, and customer context.
Answers questions using your catalog, shades, undertones, finishes, skin concerns, ingredients, product benefits, bundles, subscriptions, refill options, and help docs.
Control claims, tone, usage guidance, escalation rules, discount logic, and sensitive-topic responses so your AI can educate and sell without overpromising.
Use missed questions, conversation insights, and performance data to improve shade education, routine recommendations, product pages, support workflows, and merchandising decisions.
It learns from your Shopify catalog, PDPs, shade guides, ingredient pages, routine guides, quiz logic, FAQs, shipping policies, return rules, promotion details, and any brand-approved content you share.
Facebook Messenger, Instagram, and WhatsApp conversations can now appear in REP Console’s Live Conversations view, so social-driven beauty conversations can be managed with the same visibility as web chat.
Faster widget load speeds help reduce friction during high-intent beauty shopping moments, so customers can get shade help, routine guidance, product recommendations, and checkout support before they lose confidence or leave the page.
Help shoppers choose the right foundation, concealer, lip, blush, or complexion product based on shade references, undertones, finish preferences, and product context.
Guide shoppers toward the right skincare, makeup, haircare, or body care routine based on their goals, current products, concerns, budget, and experience level.
Answer questions about ingredients, benefits, usage, layering, texture, finish, scent, skin type, and product differences without making shoppers dig through long PDPs or FAQ pages.
Support shoppers coming from Instagram, TikTok, creator content, launches, or viral product moments when buying intent is high and attention moves fast.
Resolve common beauty support issues like broken palettes, leaking bottles, missing items, incorrect shades, order status, returns, subscriptions, and replacement requests without pushing every customer into the queue.
Use the complementary item recommendations Sales Skill to recommend refills, restocks, routine add-ons, shade pairings, bundles, or product upgrades directly in the conversation.
Easily track revenue attribution from every conversation
Rep AI actively drives conversion from every conversation.
Support, sales, and merchandising work together in one flow.
From reactive support → autonomous execution
Rep AI doesn’t just respond, it takes action.
This is what an agentic system looks like in production.
One system for every support workflow
Your support operations shouldn’t live across disconnected tools. Neither should your team.
Rep AI gives you one enterprise ecommerce helpdesk software system for:
With one system managing enterprise support from resolution to handoff.
Strategic insights that drive action
Every interaction becomes usable data.
Beyond basic analytics, REP AI provides a feedback loop for growth.
One wellness-trained agent across every customer conversation
Web chat
Social
Product page widget
Fullscreen shopping assistant
Product discovery search widget
Proven impact for health and wellness brands
5x ROI
20% CVR
16% AOV
And set up takes just 6 clicks (which we do for you).
Got questions?
Rep AI answers questions about ingredients, product benefits, usage, layering, skin concerns, and formula differences using your catalog and knowledge base. Shoppers get answers quickly without digging through product pages or FAQs.
Rep AI uses your approved product data, ingredient information, and routine guides to generate recommendations. Built-in guardrails further help control claims, usage guidance, and escalation rules, so your customers always receive accurate, brand-approved information.
Yes. Rep AI can guide shoppers through skincare, makeup, haircare, and body care routines based on their goals, concerns, budget, and product preferences. It can help shoppers discover products that work together, recommend complementary items, and surface relevant upsells and cross-sells throughout the shopping journey.
Absolutely. Rep AI helps shoppers reorder products, discover routine add-ons, and find complementary items using real-time and historical insights. It can competitively identify replenishment opportunities and even sync customer insights to Klaviyo for more personalized follow-up campaigns.
Beauty brands typically evaluate ROI across both sales and support. Rep AI helps shoppers discover products, get answers faster, and build confidence before purchasing. OLLY, for example, used Rep AI to automate the vast majority of customer questions while maintaining control over brand messaging and customer education.
Many AI skincare chat tools focus on answering questions and providing support. Rep AI unifies proactive sales skills, product discovery, routine building, support automation, merchandising insights, and revenue attribution in one platform.